Tom Zietek

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising.

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right? Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

Business Strategy

What is Employer Branding? Definition and 3 Best Tools [2025]

Employer branding is a process that differentiates an organization from its competitors by building relationships with potential and current employees.

Use Cases

CASE STUDY: How Zelmer Uses Brand24 to Build Relationships with Fans

Today we examine the case of Zelmer, a brand that created an extremely successful social media campaign using social listening. Get inspired!

Trend Analysis

Billboard Music Awards 2017: Analysis of the Buzz & Reactions

Billboard Music Awards 2017 generated a lot of online conversations. We used social media monitoring to have a closer look at them. Here's the analysis.