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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Billboard Music Awards 2017: Analysis of the Buzz & Reactions

Billboard Music Awards 2017 generated a lot of online conversations. We used social media monitoring to have a closer look at them. Here's the analysis.

What is Direct Traffic and How to Track It?

Among many applications, social media monitoring works also in identifying direct traffic sources in Google Analytics. See how to do it.

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Twitter’s New Feature: Learn How to Verify Your Twitter Account

A few days ago Twitter introduced account verification for regular users. Learn how to verify your account in a few simple steps.

CASE STUDY: How a Research and Cultural Institution Uses Web Monitoring

Social media monitoring works well also for science and cultural institutions. Check how Center Mill of Knowledge benefits from using Brand24.

How to Add Social Media Feed to Website

If you're looking for a social media aggregator to embed on your website, you've just found it. Learn how to add social media feed to your website to keep your visitors engaged.

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.