Employer branding is a process that differentiates an organization from its competitors by building relationships with potential and current employees.
Today we examine the case of Zelmer, a brand that created an extremely successful social media campaign using social listening. Get inspired!
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Billboard Music Awards 2017 generated a lot of online conversations. We used social media monitoring to have a closer look at them. Here's the analysis.
Among many applications, social media monitoring works also in identifying direct traffic sources in Google Analytics. See how to do it.
We used our social listening tool to collect some hilarious comments and reactions to the recent AWS S3 outage. Enjoy the reading!
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