Blog / Tom

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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Use Cases
Jul 5, 2024

Case Study: How a Digital Agency Invested $49 to Close a $2.5k Deal

Here's a case study of Pixel PR, a digital agency that uses social media monitoring to acquire customers.

Tom Zietek
Use Cases
Jul 5, 2024

CASE STUDY: How a Smartphone Repair Shop Increased Conversion by 212%

Mobidoktor is a smartphone repair shop. As a door-to-door busines, they mostly rely on social media and the Internet in terms of acquiring customers. Here's how they do it using social media monitoring.

Tom Zietek

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Business Strategy
Jul 4, 2024

What is Employer Branding? Definition and 3 Best Tools [2025]

Employer branding is a process that differentiates an organization from its competitors by building relationships with potential and current employees.

Tom Zietek
Use Cases
Jul 4, 2024

CASE STUDY: How Zelmer Uses Brand24 to Build Relationships with Fans

Today we examine the case of Zelmer, a brand that created an extremely successful social media campaign using social listening. Get inspired!

Tom Zietek
Trend Analysis
Jul 4, 2024

Billboard Music Awards 2017: Analysis of the Buzz & Reactions

Billboard Music Awards 2017 generated a lot of online conversations. We used social media monitoring to have a closer look at them. Here's the analysis.

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.