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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

CASE STUDY: How Travel Influencers Track The Performance of Hashtag Campaigns

This time, we present a case study of travel bloggers and influencers who cooperate with cities and tourist industry in various marketing campaigns.

CASE STUDY: How Satoria Group Monitors Their Hotels in Social Media

Satoria Group uses social media monitoring to manage their online reputation and acquire customer leads. Learn more inside!

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Guide to Brand24: Analysis Tab

In another part of "Guide to Brand24", we describe the Analysis tab a.k.a. the heart of your project. See what kind of data it provides.

⚡ Feature Update ⚡ Summary Tab

We've just released a new tab inside the dashboard: Summary Tab. It stores all the most important project KPIs.

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