Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

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Brand Repositioning: How to Redefine Your Company’s Image

Brand repositioning is a crucial part for some organizations that want to improve their image. Here are some of the best examples.

Online Press Monitoring for Beginners: Tips, Tools, and More

If you are struggling with keeping up with all the news commenting on your brand or product, this article is for you. Here's everything you need to know about media monitoring for press mentions.

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How to Improve the Quality of Customer Feedback and Get Amazing Results

Happy, satisfied, and loyal customers are the foundation of your business growth. But in order to create loyal and happy customers, customer feedback is very important. Without asking for customer feedback, you cannot identify and recognize the factors driving customer satisfaction.

How to Collect Customer Feedback? Methods + Pros&Cons

Did you know that average e-mail surveys get less than a 25% response rate? Learn how to collect customer feedback with effective methods and tools. Pros & cons included.

How to Develop a PR Strategy?

PR strategy can help your business thrive. See how to effectively implement a PR strategy in your organization!

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