Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.
Brand repositioning is a crucial part for some organizations that want to improve their image. Here are some of the best examples.
Check out 17 tips on how to get more engagement on your Twitter profile. It's easier than you think. Read the guide!
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Want to increase brand awareness? Check the 15 best ways how you can do that! Boost your marketing efforts right now!
There are a variety of ways to measure different aspects of brand awareness. In this article, you will find popular tactics that should work for most marketing teams.
![Context Analysis: Everything You Need to Know [2023]](https://brand24.com/blog/wp-content/uploads/2022/06/Context-Analysis-1-640x300.png)
Context is everything. It's the who, what, where, when, and why of a situation or event. And it's important because it helps us make sense of things.
Have a look at how you can measure brand reputation using Web and social media monitoring.
Measuring the earned media value will help you determine the results of your PR campaign. Learn how to do it effectively!
Should schools monitor students in social media? Key concerns behind both sides of the debate - plus, how some schools have already begun.
Our 8 favorite examples of good customer service in retail - see how these companies are increasing customer loyalty and decreasing churn with great service!
Maintaining a positive business reputation affects business performance. Learn how to hone your reputation.
