Category: Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

Brand Sentiment: The Good, The Bad, and The Ugly of Brands

Brand Sentiment: The Good, The Bad, and The Ugly of Brands

Brand sentiment is a critical aspect of evaluating the health and reputation of your business. Brand sentiment, or net brand attitude, gauges how people feel about their interactions with your firm online. Brands must carefully monitor this dynamic so that they can enhance those aspects of their business that will most positively impact customer experience! […]

Jan Suski Jan Suski
August 19, 2021 ・ 10 min read
How to Monitor Brand Reputation in Three Steps?

How to Monitor Brand Reputation in Three Steps?

Brand reputation can make or break your business. In this text, I'll describe three steps to monitor your brand reputation, tell you why is it important for your brand and what are the benefits of brand reputation monitoring.

Krzysztof Wróblewski Krzysztof Wróblewski
October 28, 2019 ・ 11 min read
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