How to Get Happy Customer Quotes? Extremely Easy Method

Katarzyna Katarzyna
February 21, 2023 ・ 9 min read

Are you looking for happy customer quotes about your brand? You’re in the right place! I will show you how to find customer satisfaction quotes with no effort. Let’s dive in!

In today’s highly competitive market, every business needs to find ways to stand out and capture the attention of potential customers.

Happy customer quotes are great for doing that. They will help you to:

  • Build trust
  • Demonstrate value
  • Increases conversions
  • Enhances brand reputation
  • Build customer loyalty
  • Create engaging content

So, let’s figure out how to find positive customer quotes.

How to find customer satisfaction quotes:

  1. Use the media monitoring tool
  2. Monitor mentions
  3. Conduct a survey
  4. Ask for feedback

01 Use the media monitoring

The easiest and effortless way to get positive customer quotes is to use a tool that finds them for you.

How does it work?

The tool collects public online mentions of keywords you want to track. It can be your brand or product name, or any other keyword.

After gathering the data, the media monitoring tool selects positive mentions in the Quotes tab.

Here you can see the quotes gathered by the Brand24 tool:

Customer satisfaction quotes - SurferSEO

What’s more, you can filter negative quotes to find out what customers don’t like. This feature will help you to detect customers’ perceptions of your brand or product.

To start collecting quotes, you need to set up a monitoring project. Then the tool will do the job for you.

Brand24 is the tool that collects positive customer quotes. Try it for free!

This method is quick and easy. Here are more benefits:

  • Real-time feedback: Media monitoring tools allow you to track what customers say about products or services in real-time.
  • Honest opinions: People that share their thoughts and feelings online are more likely, to be honest than someone who fulfills the survey hoping for discounts or other benefits.
  • Cost-effective: Compared to other forms of market research, media monitoring tools can be a more cost-effective way to collect customer feedback and insights.

02 Monitor mentions

The second way to find quotes posted by satisfied customers is also related to media monitoring.

You can sort mentions by importance, sentiment, source, and domain in the Mention tab. So if you need to find customer satisfaction quotes from Twitter, TikTok, news, podcasts, or other sources, it is possible.

Mention detected by the Brand24 tool
Mention detected by the Brand24 tool

It is a more time-consuming method than the previous one, but you will learn about customer experience and expectations.

Also, it will help you detect loyal customers that often mention your brand. They might be a great partner for creating a case study or posting a positive opinion on review websites.

Thanks to sentiment analysis, you can find the most unhappy customers and detect why they’ve posted a negative mention.

Furthermore, competitor monitoring can provide insight into what customers like or dislike about their products or services, which can inform your business strategy and help you improve your own product.

Overall, thanks to monitoring online mentions, you can identify positive customer feedback that can be used as customer quotes.

Brand24 is the tool that collects positive customer quotes. Try it for free!

How do you convince customers to leave opinions on review websites, such as G2 or Cappterra?

Convincing customers to leave reviews can be challenging, but it’s definitely doable. The key is to ensure you’re targeting the right customers. Identify people with whom you have a strong relationship. You can also contact brand ambassadors who are well acquainted with the features and benefits of your product.

Once you’ve identified potential reviewers for your product or service, incentivizing them for their time will likely increase engagement. Offering discounts, gift cards, etc., is a well-proven tactic.

Alicja Mękarska
Partnership Manager

03 Conduct a survey

Surveys can be a good choice to get customer quotes, especially when they are designed well and conducted properly.

You can distribute them via email, social media, or other online platforms, making it easy to reach a large number of customers.

They can provide you with quantitative data and insights into customer satisfaction, experiences, and perceptions. 

However, surveys also have limitations and challenges, including:

  • Low response rates
  • Biased responses
  • Survey fatigue

Offering a reward for completing a survey can effectively increase response rates and motivate people to participate.

However, there is a potential risk that the reward may influence respondents to answer the questions.

Respondents might think that a positive opinion might increase their chances of receiving the bonus. As a result, you might receive insincere and flattering feedback.

To address these challenges, you can use various strategies to increase response rates, minimize bias, and gain more meaningful insights from surveys. This may include:

  • Keep the survey short and focused. Long surveys can be overwhelming and lead to drop-off, so it’s important to keep the survey short and focused on specific questions.
  • Offer anonymity and confidentiality. Customers may be more likely to provide honest feedback if they feel their responses are anonymous and confidential. 
  • Avoid incentives. Offering incentives like discounts or free products may incentivize customers to participate, but it may also lead to biased feedback. 
  • Test the survey. Before sending out the survey, test it with a small sample of customers to identify any issues or concerns. 
Customer satisfaction survey template - SurveyMonkey
Customer satisfaction survey template – SurveyMonkey

04 Ask for feedback

Every business has a customer base. You can message a well-satisfied customer to gain a quote. It’s a great way to understand customers’ perceptions, but it’s time-consuming.

One of the biggest challenges of asking for feedback is getting customers to actually provide it. Some customers may be too busy or not interested in giving feedback, which can result in low response rates.

Here are some tips on how to get customer satisfaction quotes:

  • Choose a loyal customer: People who have been using your services or products for years are more likely to give you customer feedback.
  • Make it easy to provide feedback: Customers are more likely to provide feedback if it is easy to do so. Use a simple feedback form or survey that is easy to complete and provides clear instructions on submitting the feedback.
  • Follow up: After receiving feedback, follow up with customers to thank them for their time and let them know how you plan to address their feedback. This shows that you treat customers seriously and listen to their feedback.

Probably, you’ll gain valuable feedback if you have great customer service and ensure an excellent customer experience.

Find positive customer quotes. Sign-up for a free trial!

How do you convince customers to create the case study?

The key to convincing customers to create a case study is to emphasize the value that it offers to them. Illustrate the advantages of partnering with your business, such as any extra perks (e.g., discounts or extra services). Explain how case studies demonstrate the value of their product or service, as well as how it can be used as a marketing tool to reach a wider audience and establish a positive reputation.

Be sure to provide a timeline and explain the step-by-step process that customers need to follow in order to create the case study. Make it clear that you are committed to the project and will be involved every step of the way since this will create trust and reliability with potential customers and help to persuade them to create the case study.

Also, if you don’t have a current connection with the customer, see if any of your colleagues do. Ask them to send an email with the proposal, and if the customer agrees, ask for an introduction. Those simple measures should do the trick!

Waleria Pągowska
Product Marketing Specialist at Brand24

Where to place customer satisfaction quotes?

It’s best to put quotes in places where potential customers are most likely to see them, such as:

Website homepage

Placing customer testimonials on the homepage of your website is a great way to showcase positive feedback and build trust with potential customers.

It’s a great way to highlight the popularity of your product or service, build social proof, and encourage visitors to take action.

Customer satisfaction quote placed at Brand24 home page

Product pages

Including customer testimonials on product pages can provide social proof and encourage customers to purchase.

Customer success stories specific to each product can help showcase that product’s unique benefits and features. It’s also a great way to highlight customer experience.

Customer satisfaction quote placed at Grammarly home page

Landing pages

If you are running a specific marketing campaign or promoting a particular offer, think about including customer testimonials on the landing page for that campaign. This can help reinforce the value of the offer and increase conversion rates.

Consider featuring a quote that summarizes your offer’s benefits or highlights an impressive result.

Customer satisfaction quote placed at Canva home page

Sign-up forms

Including customer testimonials on sign-up forms can be a great way to build trust and encourage potential customers to take action.

By strategically placing testimonials and using different quotes, you can create a more effective sign-up form to drive sales for the entire company.

Customer satisfaction quote placed at Semrush sign-up form

Email marketing

Including customer testimonials in your email marketing campaigns can help boost open and click-through rates.

Social media

Sharing customer testimonials on social media can help increase engagement and catch your audience’s attention. Consider sharing a quote as a graphic or featuring a customer testimonial in a post.

Thanks to media monitoring, you can easily look for quotes written by a satisfied customer and post them on your social media.

Mention detected by the Brand24 tool


Including customer testimonials in paid advertisements can help increase the effectiveness of your marketing campaigns.

Customer quotes in your paid advertising copy can help add a human touch and build credibility with potential customers. Including a statistic or data point that highlights the popularity of your product or service will show that you run a successful business.

Ad using customer satisfaction quote

Find positive customer quotes. Sign-up for a free trial!


Customer satisfaction quotes can boost your business growth. In fact, many successful businesses use them to boost their traffic, sales, and marketing goals.

Here are some key takeaways:

  • Customer satisfaction quotes can build trust and credibility, differentiate your brand, improve conversion rates, boost word-of-mouth marketing, illustrate the customer’s perception, and guide product development.
  • Media monitoring tools easily find customer quotes and will help you measure customer satisfaction.
  • Surveys and asking for feedback are good ways to get customer satisfaction quotes, but they are time-consuming and require lots of effort.

By using the strategies outlined in this article to gather happy customer quotes, you can build social proof and demonstrate the value of your product or service to potential customers. 

So why not give it a try and start collecting happy customer quotes today? 

With a little effort and some great feedback, you can take your marketing and business growth to the next level. Try Brand24 for free!