10 Pieces of Best Reputation Management Software

February 19, 2021 ・ 5 min read

Reputation management software is a reasonable choice for businesses of all sizes that have online presence. Tracking customer feedback, social media monitoring, negative comments and press on the web by hand is super uncomfortable and ineffective. Reputation management software is an affordable way to manage reputation of an online business. Have a look at 10 of the best pieces of reputation management software.

best reputation management software

Small to medium companies might not afford the most popular reputation management tools simply because of their price.

When it comes to free reputation management software, there is Google Alerts which is a very basic Internet monitoring tool from Google. The tool, however, doesn’t perform well in essential tasks needed for an effective online reputation management platform.

Still, if you want to learn more about Google Alerts, here’s a comparison of it with Brand24, a Google Alerts alternative.

Fortunately enough, there’s good deal of inexpensive reputation management software that are just enough to keep track of what the world says about your business, products, and services on the web.

Here are the best online reputation management software out there.

1. Brand24

I can’t talk about online reputation management tools without mentioning our own Brand24 used mostly by small and medium companies that want to monitor their business and brand image.

Brand24 is a one of the best reputation management software money can buy: it’s easy to use, effective, in-depth, and affordable.

It’s a media monitoring and analytics tool which offers great insight into an online presence. The tool not only collects mentions of any keyword from news sites, customer reviews, negative feedback, review sites, blogs, discussion forums, podcasts, videos and other places, but also analyzes the performance of these mentions on numerous levels:

  • Sentiment analysis
  • Reach and social media reach
  • Most influential sources
  • Most popular sources
  • Most popular hashtags
  • And more!

All online mentions of your keywords arrive to one dashboard, however, you can receive them also in:

  • Email: Daily and weekly reports, Storm Alerts
  • Slack
  • Mobile app

You also get legendary customer support!

Prices: Starting at $49. See prices

2. Brandwatch

Founded in 2005, Brandwatch has become one of the best online reputation management software there is. It’s a web and social media monitoring with lots of powerful functions mostly for medium and large companies. 

One feature is particularly handy – reputation management dashboard and it’s just a starting point.

Pricing: Starts at $800 and increases with volume of data

3. Mention

Another online reputation management tool is Mention. As one of the top web and social media monitoring tools, Mentions does a great job as an online reputation management software tracking company mentions across social media and websites.

Mentions has also a separate tool to monitor and analyze online reputation management – The Brand Grader.

Pricing: Starts at $29 a month

4. Reputology

Reputology is a reputation management software for small, medium, and large companies. The great thing about it is that it strongly relies on location which is something of huge value for business operating locally. 

Reputology offers solutions for customer feedback, review monitoring, and text analysis. 

Prices: Starts at $10 / one location

A screenshot from Reputology dashboard

 5. BirdEye

BirdEye is another piece of SaaS software that helps manage online reputation by giving the user tools to hone customer experience. Apart from the strong focus on reviews, BirdEye offers a glimpse into Google search reputation of an online business.

Other cool features that make BridEye stand out include surveys, web chat and customer insight algorithm based on reviews. 

Prices: Contact BirdEye to get a quota


6. Podium

Another worth-mentioning online reputation management software is Podium. Similarly to BirdEye, Podium concentrates on managing and improving customer experience.

Some of the most important features include messaging platform, reviews management, webchat and feedback management.

Prices: Contact Podium to get a quote

7. Reputation

It’s an all-in-one online reputation management software with solutions stretching beyond reputation management.

Some of the features include social listening and an engagement platform, Online Reputation Management platform, Reputation Score, and Business Listings. 

Prices: Contact Reputation.com to get a price

8. Yext

Yext is a data management tool to keep track of your business’ location-related information on multiple business directories. The tools helps you manage the business listings your business is present on and find new ones. 

Moreover, it provides solutions for local SEO, and voice search optimization.

Prices: Starting at $199 / year

9. Sprout Social

Sprout Social is another social media monitoring tool you can use to manage your online reputation. It not only allows social media monitoring but also provides sentiment analysis, reporting, review management and other features to help you take care of online reputation. 

Prices: Starting at $99 a month.

10. Hootsuite

There’s no conversation about online reputation management without mentioning Hootsuite. The tool allows managing reputation across social media platforms and offers plenty of features to make managing, analyzing and reporting even more effective. 

Prices: Starting at $19 a month.

Free reputation management masterclass

If you happen to try Brand24, you might be interested in our Media Monitoring Masterclass which is now free on YouTube.

It’s a crash course that covers fundamentals of media monitoring and reputation management using our software.