Online reputation management software is an excellent choice for small and medium businesses – for companies that look for an affordable and self-handled online reputation management. Have a look at some of the best pieces of software out there.
Small to medium companies don’t necessarily have the capacity to afford online reputation management companies. No wonder – they come at a considerable price. Just have a look here.
Fortunately enough, there’s a relatively inexpensive way to know what the world says about your company, products and services online – web and social media monitoring tools.
Just make sure you’re monitoring the right stuff — if you’re not 100% sure what that means, here’s a video with some good pointers:
To pre-empt questions about free online reputation management software, I can tell you that there is Google Alerts – an Internet monitoring tool which should send you notifications every single time your company is mentioned online. It doesn’t. It also doesn’t perform other essential tasks need for effective online reputation management.
Let’s focus on the best of the best online reputation management software and find the tool you need.
DFounded in 2005, Brandwatch has become one of the best online reputation management software there is. It’s a web and social media monitoring with lots of powerful functions for small, medium and large companies.
One feature is particularly handy – reputation management dashboard and it’s just a starting point.
Pricing: Starts at $800 and increases with volume of data. See prices.
Another piece of fine online reputation management software is Mention. As one of the top social media monitoring tools, Mentions does a great job as an online reputation management software tracking company mentions across social media and websites.
Mentions has also a separate tool to embrace online reputation management – The Brand Grader.
Pricing: Starts at $29 a month. See prices.
I can’t talk about online reputation management software without mentioning our own Brand24 – another Web and social media monitoring tool for small and medium companies.
Apart from many features, there’re few particularly important for online reputation management: Notifications, Storm Alerts, Slack integration, sentiment analysis, PDF reports and the analysis tab.
You also get legendary customer support!
Prices: Starting at $49. See prices.
Reputology is a dedicated piece of software for online reputation management for small, medium and large companies. The great thing about it is that it strongly relies on location which is something of huge value for business operating locally.
Reputology offers solutions for customer feedback, review monitoring and text analysis.
Prices: Starts at $10 / one location. See prices.
BirdEye is another piece of SaaS software that helps manage online reputation by giving the user tools to hone customer experience. Apart from the strong focus on reviews, BirdEye offers a glimpse into Google search reputation of a business.
Other cool features that make BridEye stand out are surveys, webchat and customer insight algorithm based on reviews.
Prices: Contact BirdEye to get a quota.
Another worth-mentioning online reputation management software is Podium. Similarly to BirdEye, Podium concentrates on managing and improving customer experience.
Some of the most important features include messaging platform, reviews management, webchat and feedback management.
Prices: Contact Podium to get a quote.
It’s an all-in-one online reputation management software with solutions stretching beyond reputation management.
Some of the features include social listening and engagement platform, Online Reputation Management platform, Reputation Score and Business Listings.
Prices: Contact Reputation.com to get a price.
Yext is a data management tool to keep track of your business’ location-related information on multiple business directories. The tools helps you manage the business listings your business is present on and find new ones.
Moreover, it provides solutions for local SEO and voice search optimization.
Prices: Starting at $199 a year. See prices.
9. Sprout Social.
Sprout Social is another social media monitoring tool you can use to manage your online reputation. It not only allows social media monitoring but also provides sentiment analysis, reporting, review management and other features to help you take care of online reputation.
Prices: Starting at $99 a month. See prices.
There’s no conversation about online reputation management without mentioning Hootsuite. The tool allows managing reputation across social media platforms and offers plenty of features to make managing, analyzing and reporting even more effective.
Prices: Starting at $19 a month. See prices.
Do you know any other cool pieces of online reputation management software? Feel free to share your thoughts!