10 Examples of Best Online Reputation Management Software

Reputation management software is an excellent choice for businesses of all sizes, that look for affordable and self-handled reputation management. Have a look at 10 of the best of reputation management tools out there.

Small to medium companies might not afford the most popular reputation management tools because they come at a considerable price.

Fortunately enough, there’s good deal of inexpensive reputation management software to know what the world says about your business, products and services on the web.

Just make sure you’re monitoring the right stuff — if you’re not 100% sure what that means, here’s a video with some good pointers:

When it comes to free reputation management software, there is Google Alerts – an Internet monitoring tool which should send you notifications every single time your company is mentioned online. It doesn’t. It also doesn’t perform well in other essential tasks needed for effective online reputation management.

Still, if you want to learn more about Google Alerts, here’s a comparison of it with Brand24, a Google Alerts alternative.

Here are the best online reputation management software out there.

1. Brand24

I can’t talk about online reputation management tools without mentioning our own Brand24 – a media monitoring tool mostly for small and medium companies.

Apart from many various sources Brand24 covers, and analytical capabilities, there’re few particularly important ones for reputation management:

  • Email notifications
  • Storm Alerts
  • Daily and weekly reports
  • Slack notifications
  • Sentiment analysis
  • PDF reports

You also get legendary customer support!

Prices: Starting at $49. See prices

2. Brandwatch

Founded in 2005, Brandwatch has become one of the best online reputation management software there is. It’s a web and social media monitoring with lots of powerful functions mostly for medium and large companies. 

One feature is particularly handy – reputation management dashboard and it’s just a starting point.

Pricing: Starts at $800 and increases with volume of data.

3. Mention

Another online reputation management tool is Mention. As one of the top web and social media monitoring tools, Mentions does a great job as an online reputation management software tracking company mentions across social media and websites.

Mentions has also a separate tool to monitor and analyze online reputation management – The Brand Grader.

Pricing: Starts at $29 a month.

4. Reputology

Reputology is a reputation management tool for small, medium, and large companies. The great thing about it is that it strongly relies on location which is something of huge value for business operating locally. 

Reputology offers solutions for customer feedback, review monitoring, and text analysis. 

Prices: Starts at $10 / one location.

A screenshot from Reputology dashboard

 5. BirdEye

BirdEye is another piece of SaaS software that helps manage online reputation by giving the user tools to hone customer experience. Apart from the strong focus on reviews, BirdEye offers a glimpse into Google search reputation of an online business.

Other cool features that make BridEye stand out include surveys, web chat and customer insight algorithm based on reviews. 

Prices: Contact BirdEye to get a quota.


6. Podium

Another worth-mentioning online reputation management software is Podium. Similarly to BirdEye, Podium concentrates on managing and improving customer experience.

Some of the most important features include messaging platform, reviews management, webchat and feedback management.

Prices: Contact Podium to get a quote.

7. Reputation

It’s an all-in-one online reputation management tool with solutions stretching beyond reputation management.

Some of the features include social listening and an engagement platform, Online Reputation Management platform, Reputation Score, and Business Listings. 

Prices: Contact Reputation.com to get a price.

8. Yext

Yext is a data management tool to keep track of your business’ location-related information on multiple business directories. The tools helps you manage the business listings your business is present on and find new ones. 

Moreover, it provides solutions for local SEO, and voice search optimization.

Prices: Starting at $199 a year.

9. Sprout Social

Sprout Social is another social media monitoring tool you can use to manage your online reputation. It not only allows social media monitoring but also provides sentiment analysis, reporting, review management and other features to help you take care of online reputation. 

Prices: Starting at $99 a month.


10. Hootsuite

There’s no conversation about online reputation management without mentioning Hootsuite. The tool allows managing reputation across social media platforms and offers plenty of features to make managing, analyzing and reporting even more effective. 

Prices: Starting at $19 a month. See prices.


Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.