The 15 Best Online Reputation Management Software to Try in 2024

Reputation management software can be a lifesaver for businesses looking to protect their brands. It can help you maintain a positive image online. Good brand perception is crucial, as according to the Trustpilot study, consumers perceive a positive reputation as the top-one most crucial factor when considering which business to frequent.

Online reputation management software helps businesses monitor and manage their online presence and public perception. Such tools track reviews, social & non-social brand mentions, and other opinions shared about your business on the internet.

There are many great online reputation management tools available.

They will let you:

• Keep an eye on what’s being said about your business online,
• Respond quickly if any negative content or comments arise,
• Protect your brand’s image,
• Track customers’ feedback,
• Ensure your customers have a positive experience when interacting with your business online.

Ready to find a perfect solution for your online reputation? 

Awesome, so let’s go!

15 Top Online Reputation Management Software:

1. Brand24
2. Brandwatch
3. Mention
4. Reputology
5. BirdEye
6. Podium
7. Reputation
8. Yext
9. Sprout Social
10. Hootsuite
11. BrandYourself
12. Digimind
13. ReviewTrackers
14. NiceJob
15. Partoo

01 Brand24

Free 14-day trial.

Brand24 is an AI-powered media monitoring tool offering many valuable features to help you manage your online presence.

The tool collects, tracks, and analyzes public brand mentions. It lets you control what people say about your brand online so you can quickly address any negative sentiment.

Brand24 has access to multiple sources of brand mentions, such as:

• Social media platforms – Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Telegram, and Twitch;
• Websites, news sites, blogs, and forums;
• Podcasts, video sites & more.

Additionally, Brand24 allows you to monitor and analyze online reviews posted on sites & platforms, such as TripAdvisor, Yelp, Booking, App Store, Google Play, and Trustpilot.

Besides the number of mentions, Brand24 also focuses on their quality.

In short, the tool offers an AI-supported sentiment analysis that allows you to discover your audience’s feelings toward your brand, PR campaign, event, or a particular topic you’re engaged in.

You can examine each mention separately, but it’s highly ineffective — especially if you receive hundreds (or even thousands) daily.

Except for that, you can follow the trend by overviewing the Sentiment Analysis chart.

As you can see below, Garmin – the popular company producing sports wearables – experienced a huge spike in a positive sentiment at the end of April 2024. What caused that?

Well, you can check it manually (again, a time-consuming task) or do it in the blink of an eye with the AI Anomaly Detector.

The Anomaly Detector is like a guardian angel. It constantly observes your project (brand), searching for unusual patterns, such as – exactly! – a sudden spike in mentions.

When it detects the anomaly, your guardian angel crawls the web to find out what caused that. Finally, the Anomaly Detector explains it with an exclamation mark and a very short summary.

Bingo!

It seems that the Garmin Connect App update caused a significant increase in positive reviews.

Well done, Garmin!

I could discuss Brand24’s strengths over and over again, but we need to move on to other tools!

One last thing, I promise!

Brand24 offers something called a Reputation Score.

It’s a numerical metric that gives you a quick overview of your business reputation.

In short, if your Reputation Score increases, it’s good. If it’s decreasing, it’s bad.

Can’t be simpler, don’t you think?

Key features:

• Real-time brand mentions monitoring
• Volume & reach of mentions
• Sentiment analysis
• AI Anomaly Detector
• Reputation Score
• Influencer analysis
• Influencer Score
• AI Emotion Analysis
• Emoji Analysis
• AI Topic Analysis
• Storm Alerts
• Context analysis
• Monitoring hashtag performance

02 Brandwatch

Brandwatch is an online reputation management software. The tool allows you to monitor and respond to online reviews, social media posts, and other online content.

It also provides features for analyzing online sentiment and identifying influencers.

With Brandwatch, you can see all online mentions of your brand in one place, including on social media, news sites, and forums.

The reputation management dashboard is very handy and it’s a great starting point. Besides, it’s worth to know that Brandwatch is designed primarily for medium and large companies.

Key features:

• Social media listening
• Sentiment analysis
• Crisis management

Check: Brandwatch Alternative

03 Mention

Mention is a social media monitoring software that can help you to track and control your brand’s reputation.

Similarly to Brand24, it “listens” what people have told about your brand online and detects the emotions behind each brand mention.

Moreover, the tool offers an unified social media inbox that allows you engage with your audience and respond both to positive & negative reviews.

Any downsides?

Well, Mention is definitely not the best reputation management software in the case of user-friendliness, limited customization, and the fact that analytics features are available on higher plans.

Key features:

• Volume & reach of mentions
• Unified social media inbox
• Alerts

04 Reputology

Reputology is software designed for small, medium, and large companies.

The tool offers solutions for customer feedback, review monitoring, and text analysis. With Reputology, you can respond to customer reviews across the most popular review sites from a single dashboard.

The great thing about it is that it strongly relies on location, which is something of huge value for local businesses targeting local customers.

Reputology provides real-time alerts when new reviews are posted, allowing businesses to respond to feedback in a timely manner.

Key features:

• Review monitoring
• Customer Review Platform
• Sentiment analysis

05 BirdEye

Birdeye is another SaaS software that helps manage reputation by giving users tools to hone customer experience.

Besides the strong focus on review platforms, Birdeye offers a glimpse into an online business’s Google search reputation.

It helps you manage your reputation on major online directories.

Other cool features that make Birdeye stand out include surveys, web chat, and a customer insight algorithm based on reviews. 

Key features:

• Listings management
• Online reviews management
• Direct customer interactions

06 Podium

Another worth-mentioning reputation management tool is Podium.

Similarly to BirdEye, Podium concentrates on managing and improving customer satisfaction across multiple channels like text, call, and social media.

Regarding its reputation management services, Podium mastered review management.

Namely, the tool offers AI-boosted review replies, automates invites & reminders to collect reviews, and gather all the opinions from online review websites in one dashboard.

Key features:

• Review consolidation & reporting
• Mobile app
• AI review replies

07 Reputation.com

Reputation.com is an all-in-one reputation management software with solutions making this tool something bigger than a regular reputation manager.

The tool helps to understand the customer sentiment and analyze reviews, social media, and surveys. All af that to perform a more detailed sentiment analysis.

Besides, Reputation.com includes Business Listings features that allow you to publish, monitor, and optimize your presence & performance on multiple platforms where customers can discover you.

It can be very useful for local businesses.

Key features:

• Online reputation management platform
• Reputation Score
• Business Listings

08 Yext

Yext is a data management tool for tracking your business location-related information on multiple business directories.

The tool helps you manage your brand’s online presence and the listings your business is present on (and find new ones if necessary).

Yext is a really handy tool for ensuring that the information about your business are consistent and accurate everywhere, making it easier to find you by new customers.

All of the above indirectly support your business’s reputation by providing a trusted online experience.

Key features:

• Local listings management
• Online reviews management
• A centralized platform for customer feedback

09 Sprout Social

Sprout Social is another social media monitoring tool you can use to manage your online reputation.

While Sprout Social does not offer a specific reputation management solution, it does provide features that can help businesses monitor their online reputation and respond to customer feedback.

Namely, the tool includes sentiment analysis, reporting, review management, and other features to help you take care of your reputation. 

Besides, Sprout Social offers a nice selection of features regarding your social media presence and brand awareness.

Key features:

• Review management
• Sentiment analysis
• In-platform replies to the feedback

Check: Sprout Social alternative

10 Hootsuite

Hootsuite is an all-in-one social media management platform that combines content creation, scheduling, analytics features, and brand’s reputation management.

The tool tracks brand sentiment. This allows you to detect the tone of conversations around your brand. It’s also a great way to keep an eye on your products and campaigns.

Additionally, Hootsuite helps monitor social media channels for mentions and feedback, enabling timely responses to customer interactions and proactive management of your brand’s online reputation.

Key features:

• Real-time brand monitoring
• Online reviews from top review sites tracking
• Sentiment analysis

11 BrandYourself

BrandYourself is a tool that helps manage your personal online reputation. It allows you to track and analyze search results, social media activity & review sites.

Beyond just monitoring, BrandYourself provides personalized guidance on improving your online presence.

This includes a strong online profile, optimizing your social media presence, and even addressing negative search results.

Ultimately, BrandYourself empowers you to control how you appear online and make a positive first impression.

Key features:

• Brand reputation monitoring
• Reputation analysis
• Profile building

12 Digimind

Digimind is a social media monitoring and analytics tool that provides businesses with insights into their online reputation, among other things.

With Digimind, businesses can monitor & track brand mentions across social media platforms, news sites, blogs, and other online sources in real-time.

The tool provides sentiment analysis, which allows businesses to track the tone of conversations around their brand and identify potential issues before they become crises.

Key features:

• Sentiment analysis
• Social listening
• Collaboration opportunities

13 ReviewTrackers

ReviewTrackers is a reputation management tool that allows you to monitor reviews on sites like Google, Yelp, and Facebook. You can respond to Facebook and Google reviews straight from the app.

Through monitoring reviews and social media platforms, the tool allows you to earn more positive reviews and improve customer engagement.

Besides, ReviewTrackers provides deeper insights into customer sentiment, helping you make informed decisions to enhance your online reputation.

Key features:

• Customer feedback reports
• Review response tools
• Centralized inbox

14 NiceJob

NiceJob is another reputation management software designed to help businesses collect more positive reviews and build their brand visibility.

The tool automates the process of requesting reviews from customers, making it easy to gather feedback.

The platform integrates with various online review sites and social media platforms, ensuring reviews are visible where they matter most.

NiceJob also offers features to present customer reviews on your website to boost credibility. Additionally, it provides analytics to track review performance and customer satisfaction.

Key features:

• Automated review requests
• Review monitoring
• Website integration

15 Partoo

Partoo is a tool designed to help businesses improve their online presence and customer engagement.

It offers features such as managing online listings, optimizing store locators, and collecting & managing customer reviews.

The platform aims to provide consistent and accurate information regarding your brand across various online platforms, enhance your positions in search engines, and brand visibility.

Partoo also provides tools for monitoring and responding to customer feedback.

Key features:

• Presence management
• Review management
• Centralized inbox & messages

Success stories using online reputation management software

Piwik PRO

Piwik PRO is an advanced web analytics platform that measures digital marketing effectiveness.

The Piwik PRO team wanted to maintain a positive brand image. They needed online reputation management software. Therefore, they chose Brand24 to discover what people say about the brand online.

They started monitoring the “Piwik PRO” phrase to find relevant discussions.

As a result, they discovered which source delivers the most mentions, what is the sentiment around their brand, and the overall Reputation Score.

Thanks to that data, they could address any negative mention.

Piwik PRO strongly pays attention to compliance with GDPR, privacy, and data security regulations. Any misinformation in those areas can badly impact company sales.

That’s why, by using the Brand24 tool, the Piwik PRO team looks for any online mention that spreads false information about the platform’s data collection methods or product functionality.

ClickMeeting

ClickMeeting is a webinar and video conferencing platform that allows you to organize online events.

The ClickMeeting team wanted to take care of the company’s positive online reputation. As a result, they started brand monitoring using the Brand24 tool.

Monitoring of brand mentions is especially important for ClickMeeting during increased activity accompanying posting press releases. In that case, the instant notification feature has proven to be extremely useful.

Despite monitoring the brand name, the team set up a monitoring project for the “webinar” phrase.

As a result, they detected many negative comments about poor connection quality and problems with joining the event.

Thanks to this knowledge, the company could improve its product and boost its positive image.

Mistakes to avoid when using an online reputation management tool

While online reputation management software offers numerous benefits, common mistakes can compromise its effectiveness.

Here are some pitfalls to avoid:

• Monitoring only your company or product name may not be enough. Think about keywords and phrases closely related to your niche and services. Start to monitor them as well.
  
  
• It’s a mistake to dismiss or overlook negative comments or reviews. Every piece of feedback is an opportunity for improvement.
  
  
• Responding to criticism with defensiveness can escalate situations and damage your reputation further. It’s crucial to approach negative feedback with understanding and a genuine desire to resolve the issue.
  
  
• While addressing negative feedback is essential, it’s equally important to acknowledge and engage with positive feedback. This will build positive relationships and encourage brand advocacy.
  
  
• Simply having a tool in place isn’t enough. Organizations need a clear strategy for handling different types of feedback and situations.
  
  

Conclusion

Your online reputation can make or break your business in today’s digital age. 

With so many online platforms available to customers, monitoring your brand’s online presence is essential. What’s more, you need to address any potential issues quickly. 

That’s where online reputation management tools come in. 

While looking for a perfect reputation management software, check whether it has the following features: 

• Real-time monitoring
• Sentiment analysis
• AI-powered solutions
• Wide coverage of monitored sources
• Reputation Score
• Emoji analytics
• Emotion analysis 
• Topic analysis
• Advanced filters to sort the data

Want to manage your online reputation effectively? Start a 14-day free trial!