Articles

8 Key B2B Marketing Metrics You Should Track in 2025

You don't need to track everything! These 8 B2B marketing metrics are enough to assess if your business-to-business marketing works well... or not.

How to Use Facebook Analytics? Guide & Strategies for Growth [2025] 

Learn how to use Facebook analytics to gain audience insights and boost reach & engagement. Here's a step-by-step guide to Facebook analytics and the best tools!

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Brand mentions for SEO & AI visibility: The Ultimate to Guide [2025]

Track, analyze, and leverage new brand mentions in 2025 with Brand24. Gain insights to improve SEO, enhance brand authority, and grow your digital presence effectively.

How to Use Business Intelligence to Drive Growth in 2025? (+Astronomer Case Study)

Discover how business intelligence (BI) tools turn raw data into insights. Learn what BI is, why it matters, and how AI-powered analytics can boost your brand.

New in Brand24: AI Chat Visibility, Smarter Insights, and Better Reporting

From smarter sentiment detection to AI summaries in your inbox and brand visibility in chatbot answers — this month’s updates help you see, understand, and improve your brand’s performance across every channel.

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