Super Bowl is considered the most important event in the whole year, not only in the case of American football, but also it’s the biggest night in marketing. Among 69 advertisements during the big game the biggest winner of Super Bowl marketing battle so far is Budweiser with its “Lost Dog” Ad.

Building relations with a client requires a lot of work and engagement. Not everyone is a born seller, but there are a few simple rules which can help you during sales negotiations.

The Super Bowl is arguably the biggest single moment for brands to show their real time marketing skills. Since Oreo mastered Super Bowl 2013, brands have competed on this occasion, publishing more and more creative content.

Real-time Marketing at its best. #DeflateGate as another opportunity for brands to show off in social media.

Social media monitoring should be an incorporated element in a marketing strategy of each company. However, some enterprises still do not know much about Internet monitoring and fall for the fallacy that it is expensive or time-consuming. We are here to debunk these myths.

Main characteristic of social media is that when something is trending, everyone writes about it. Blue Monday is one of these popular topic that no one wants to miss.

“Content marketing varies considerably in form and function from one company to the next and therefore one must think strategically about it. […] The solution is tough but simple: create content that people want to share. When you create a piece of content: As yourself: would you share this? “