Who wins the World Cup 2014 – Social Media Discussion Analysis

Who wins the World Cup 2014 – Social Media Discussion Analysis

Social media users eagerly discuss who will win on Sunday. Argentina is the favorite Social media has been recently full of contents related to World Cup 2014. Within one month, Internet users generated nearly one million mentions which concerned Cup in Brazil. The most popular and engaging ones were funny jokes and memes about latest games. […]

Natalia Chrzanowska Natalia Chrzanowska
July 12, 2014 ・ 6 min read
Another Facebook’s Bold Move – Slingshot introduction – report

Another Facebook’s Bold Move – Slingshot introduction – report

Facebook introduces Slingshot in an aggressive move to compete with Snapchat. People are not very pleased. We are excited to present you our latest report. This time we looked at a new photo-sharing app, Slingshot by Facebook. It was officially announced on 17th June 2014 and its introduction took aim at the popular and very […]

Natalia Chrzanowska Natalia Chrzanowska
July 11, 2014 ・ 3 min read
Indonesian Presidential Election 2014 – Infographic

Indonesian Presidential Election 2014 – Infographic

We are excited to present you today the newest outcome of social media analysis in Indonesia. After delivering of very popular airline market analysis our next focus was made on the hottest subject nowadays in Indonesia – Presidential election. Only two days are left to one of the most important events in Indonesia. Presidential election sparks off a […]

Brand24 Brand24
July 7, 2014 ・ 1 min read
Realtime marketing based on a World Cup controversy

Realtime marketing based on a World Cup controversy

Suarez incident proved attractive for brands looking for real-time marketing opportunities Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker. Naturally, there is a lot of social media buzz regarding this incident. Brands immediately picked up opportunity for a realtime […]

Brand24 Brand24
June 24, 2014 ・ 2 min read
How to Increase Social Engagement – Somersby’s Case Study

How to Increase Social Engagement – Somersby’s Case Study

Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns a recent marketing campaign related to a new product’s introduction – blackberry-flavored Somersby beer. All the […]

Natalia Chrzanowska Natalia Chrzanowska
June 9, 2014 ・ 9 min read
iOS 8 and OS X10.10 – breakthrough or a copy?

iOS 8 and OS X10.10 – breakthrough or a copy?

It’s halfway through the Worldwide Developers Conference and Apple have already surprised the social media users with its announcements. Some feel quiet excited about updates, but others are rather disappointed with a lack of new devices’ launch. Nevertheless, the most anticipated and trending are new operating systems: for mobile devices – iOS 8 and for Mac […]

Natalia Chrzanowska Natalia Chrzanowska
June 4, 2014 ・ 4 min read
Internet Users waiting for Apple to unveil iOS 8 and OS X 10.10

Internet Users waiting for Apple to unveil iOS 8 and OS X 10.10

It’s few hours before the most exciting event for all Apple developers and fans. Social media are filled up with comments about Apple Worldwide Developers Conference 2014. Internet users are eagerly waiting for the event to start and they are excitedly pondering what is going to be unveiled in a moment. Many things has been rumored […]

Natalia Chrzanowska Natalia Chrzanowska
June 2, 2014 ・ 3 min read
Emoji worth a thousand words

Emoji worth a thousand words

We are excited to present you our next tiny analysis about two emojis, which are slowly taking over the social media. We pulled from the Internet mentions which included ¯_(ツ)_/¯ or ᕕ( ᐛ )ᕗ to see how social media users communicate with each other using these symbols. Inspiration of this entry was Mashable’s article that we’ve come across recently.  As we mentioned in […]

Natalia Chrzanowska Natalia Chrzanowska
May 26, 2014 ・ 6 min read
Beats by Apple? – Reactions Across Social Media to Beats Electronics Acquisition

Beats by Apple? – Reactions Across Social Media to Beats Electronics Acquisition

Just before the weekend exciting news went public. Apple acquired Beats Electronics – a pacemaker in high-end consumer headphones market for $3.2 billion. This tidy sum made Beats’ co-founder Dr. Dre the “first billionaire in hip-hop”, as he said in the video on the night after the deal.  48% of opinions regarding acquisition were positive, […]

Natalia Chrzanowska Natalia Chrzanowska
May 14, 2014 ・ 5 min read

86% of Social Media Users Did Not Like the New Snapchat Update

We are very excited to present you with our response to the Business Insider article on Snapchat update. Conclusion: first days after the update showed general dissatisfaction with a new Snapchat. 86% of opinions generated via social media were negative. Find out more in our full report. Yesterday, I stumbled upon an article on Bussiness Insider: “We […]

Natalia Chrzanowska Natalia Chrzanowska
May 6, 2014 ・ 3 min read
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