75% of U.S. customers are satisfied when they get personalized gifts and offers. They are more loyal to companies that adjust their offer to individual preferences, even if it is related to less privacy. There is no doubt that personalization brings many benefits to your business and 94% of companies believe that it is critical to current and future success. However, only 6% admits to have a fixed personalization strategy. The Internet is full of data that you can leverage, don’t miss the opportunity.

Internet monitoring is useful not only in big companies and corporations, that operate globally, but also in small and medium enterprises. Except for a standard utilization of monitoring tool, like analyzing opinion about own brands, there are also many other applications, which are worth your attention.

It’s the little things that matter in life. People appreciate when others put even little time and effort to make them happy and satisfied. It is usually not about moving earth and heaven to meet someone else’s expectation, but rather about showing that you care.

Brands more willingly exploit social media during their campaigns – it is an easy way to promote products or services and to encourage others to accept an offer.

Nowadays excellent customer service is considered as the biggest merit that a company can earn. It is the attribute that people value more than good price of a product or even more than its quality. This is why entrepreneurs who focus on their clients’ needs and seek for opportunities that take their customer service to the next level are gaining competitive advantage on the market.

Testing all tools that are available on the market may take you to much time. This is why we prepared a list of tools that will help you grow your business in online environment. All of them are approved and recommended by Brand24.

Marketers love using trending topics in real-time marketing. Here is another bunch of timely reactions to what people talk about in social media right now. Creativity and good sense of humor combined in the form of great content with #Eclipse2015 hashtag.