7 Game-Changing Product Insights I Uncovered in 2025

The Ikea’s MALM collection is their all-time bestseller. You probably saw it in at least 3 apartments. But did you know that people love it also for its DIY possibilities? I saw the potential but never really thought of it. This use case could be a great starting point for the next Ikea campaign. And that’s exactly what product insights are about – listening, learning, and finding new ideas for better customer experience!

In this article, I’ll show you game-changing product insights and how to find the ones related to your specific products with a few simple tips.

Let’s begin!

Product insights are (usually) simple ideas that can have a huge impact on user experience. To find those, you need to conduct detailed market research and learn to listen to user feedback. People love to share their thoughts, they just usually don’t do it directly. You can use social listening tools, make usability tests, or run evaluation surveys. The process you choose will indicate the outcome you get.

What are product insights?

Product insights help us understand how people use our products. They show:

• Which features do people use the most
• How often people come back to use the product
• Where people get stuck or confused
• What makes people happy or what makes them leave when using the product

These valuable insights help product teams make better choices about how to improve the product, create better experiences, and decide what to fix first.

However, many business owners confuse customer insights with product insights. So, what’s the difference?

• Product insights look at HOW people use your product
• Customer insights look at WHY people make certain choices

To be very strict:

• Product insights come from watching actual product usage.
• Customer insights come from talking to customers through surveys and interviews.

In reality, these two processes are deeply connected.

The methods for collecting customer and product insights often overlap and feed into each other.

For example, user interviews might reveal why someone struggles with a feature (customer insight), which you can then verify by looking at usage data (product insight).

This is why experts often suggest focusing on the difference in what each insight tells you rather than how you got the information.

The distinction matters most in what you learn, not how you learned it.

Your product insights can be varied depending on the industry, specifics of the productt itself, and much more.

To make it a little easier, I wrote a list of general ideas on product insights.

Feel free to use it.

Wish you good luck in your product insights journey!

7 Key product insights:

Here’s a list of key product insights that I find incredibly valuable.

The best part?

I created this list with a “How to turn into action?” section to make it super easy to use these insights for your business:

01 Customers can show you areas for improvement

Understanding what makes your customers hate your product gives you a direct look at where things need fixing.

When customers tell you what’s a real pain in the ass for them, they’re basically handing you a to-do list for your next product improvements.

This feedback is a must, as it helps you focus on actual user needs instead of what you think might work.

For your product strategy, these insights let you build features that solve real problems while, from a business angle, fixing what annoys customers keeps them coming back.

How to turn it into action?

Listen to your customers, analyze customer support interactions, and drive conclusions.

Make sure not to just observe but to do something about the problems that occur.

02 Social listening will help you discover customers’ frustrations 

This point is linked directly to the first one.

Social listening is an amazing way to observe your clients, gather customer feedback, and find out about their frustrations.

Let me show you based on Brand24, a media monitoring tool.

It gathers mentions about your established keyword (in this case, a specific product name) from a bunch of different sources:

• Social media (Instagram, Facebook, X (Twitter), TikTok, YouTube, LinkedIn, Reddit, Bluesky, Telegram, Twitch, Pinterest)
• News sites
• Blogs
• Podcasts
• Forums and review sites

And presents them in a clear panel with lots of filtering options.

To find negative user feedback – I just add a negative sentiment filter and instantly get the mentions I need.

Here’s an example of Ikea MALM:

As you can see, it wasn’t an easy task to put together the MALM cabinet. It’s a perfect product insight to take into account.

Perhaps Ikea could include tips for putting the products together in their marketing campaigns.

How to turn it into action?

Set up a social listening project for your specific product’s name and monitor its performance.

Check how your marketing efforts impact product sentiment and its performance.

Analyze user feedback and adjust your marketing strategies accordingly.

And most importantly – use it to engage with your product users.

Make sure to reply to every complain and comment. If you get too many mentions – use the “Important Mentions” filter to find the most important ones and focus on those.

03 Media monitoring is a source of objective customer feedback

When you send over customer surveys or ask to rate your service right after the purchase – it’s usually not objective.

Plus, people usually won’t tell you directly about the specific things they liked or disliked.

However, they love to share those thoughts online.

That’s why social listening is a perfect way to get more objective market research and gain product insights.

How to turn it into action?

Analyze what people say about your products online.

• Do they mention any specific drawbacks?
• Do they praise anything specific?
• Do they offer any ideas for improvements?

Listening to those conversations is the first step to happy customers and your business success.

Also, make sure not to remain on just analyzing data – you need to take action!

For example, this is a comment that Duolingo recently got about their app functioning:

The brand should definitely do something with problems like that!

04 Cross-selling and upselling still work

Cross-selling and upselling have evolved far beyond pushy sales tactics.

Today, these strategies are about creating genuine value for customers by understanding their needs and usage patterns.

You probably know these real-world examples:

• Spotify seamlessly shows the Premium Plan when you’re about to add one more user.
• Amazon’s “Frequently Bought Together” recommendations feel more like helpful suggestions than sales pitches.

These aren’t random marketing shots – it’s about leveraging product insights.

How to turn it into action?

The secret lies in understanding user behavior data.

By analyzing which features customers actually use and how they interact with your product, you can identify trends and craft recommendations that feel truly relevant.

It’s about addressing needs before the customer even realizes having them.

And… sometimes Amazon’s “Frequently Bought Together” is also a fantastic meme generator:

05 Intuitive UX is a key factor in customer satisfaction

Nothing kills the vibe like a “very UX-friendly” interface.

If users struggle to find basic features or complete a simple task – they will likely not return.

Analyzing data can help you find these frustrating points. Heatmaps, session recordings, and funnel analysis tools show exactly where users drop off or get stuck.

People don’t always tell you that your UX sucks. But they show it – with rage clicks, uninstalls, or abandoning the process halfway through.

How to turn it into action?

Start by reviewing your product’s analytics for patterns of confusion.

Look at where people drop off, get stuck, or abandon tasks.

Then iterate, simplify, optimize, and include your updates in your marketing strategies.

Fun fact: The website below is actually live, and it’s a perfect demonstration of the point above.

06 Promoting features through in-app messaging can drive deeper engagement

You can build the best feature in the world, but if no one knows about it, it might as well not exist.

This happens more often than you think.

Product insights often reveal that some features are barely touched. Not because the product development is bad but because users don’t notice them.

A well-timed in-app message, tooltip, or spotlight can guide users toward discovering more value in your product.

How to turn it into action?

Analyze product insights to find underused features.

Then create short messages (like “Discover new feature…”) to highlight them.

You can also A/B test different messages and placements to see what drives the most clicks and engagement.

And most importantly – don’t spam!

Make it feel like a helpful nudge, not an ad.

07 Building a community around your product boosts customer loyalty

A strong community can turn regular users into actual fans… and fans into brand advocates.

When people feel like a part of something bigger:

• They engage more
• Share feedback
• & Even tend to defend your brand online

They also help reduce churn. People are less likely to leave a product they feel emotionally connected with.

How to turn it into action?

Create spaces where your users can talk to each other and to your brand directly

It can be a Facebook group, a thread on Reddit, or basically any space relevant to your product.

Monitor these communities for recurring questions, feature requests, and usage tips.

I guarantee – you’ll discover valuable insights your analytics alone won’t show.

What is the best way to get product insights?

I strongly believe that the best way to get product insights is to use tools that leverage AI technology.

Why?

These tools can do much more than to gather data.

AI tools can easily analyze your product data so that you can focus on making informed decisions.

I use Brand24, an AI-powered social listening tool, and here’s what it can do.

You can get a ready-to-use:

• Competitor analysis
• List of trends in the market
• Sentiment analysis
• List of areas of opportunity

My personal favorite part is the AI Insights Tab from Brand24.

It’s perfect for daily check-ups when you need product insights without manual analysis.

You’ll find there insights from your social listening project data.

For Duolingo, it highlighted the good performance of marketing strategies and their English Test success.

But I know these insights might be a little too general for a detailed product analysis.

So, here’s my tip if you need answers to specific questions.

Brand24 offers an AI Brand Assistant that can provide you with product insights based on your social listening data and ChatGPT knowledge:

What other product insights you can get using Brand24?

Here’s what else you can do using the tool:

• Conduct market research and find trends and emerging customer needs.
• Find out which platforms or communities talk most about your product.
• Find influencers who mention your product.
• Monitor how your product performance and sentiment change over time.

Conclusion

Product insights are not numbers.

They’re real stories about how people experience your product.

By actively listening, observing, and testing – you’re building a better product and a better experience.

Final thoughts:

• People usually won’t tell you directly what they want. Use tools like Brand24 to uncover what people are saying about your product.
• Product insights without action are useless. Whether it’s an improvement idea or a feature nobody uses – do something with that information. Turn every insight into a product developement.
• Manual analysis takes time. Let AI tools handle the analysis, so you can focus on what matters – making a better product.

So, are you ready to improve your product? Start with a Brand24 free trial and gain personalized product insights!