17 X (Twitter) Tips for 2025: Trends and Tactics You Need Now

X (Twitter) is where topics and trends shift faster than ever. It’s clear that the brands thriving on X are the ones that know how to drive engagement and catch the trend’s waves.

Take Ryanair’s example. Their fun, relatable, and highly interactive content has consistently driven engagement. This turned their account into a winner in social media. But why does it work so well?

In this article, I’ll share 17 quick tips and strategies to help you achieve similar success on X (Twitter).

X (Twitter) tips are simple methods to get better results without extra effort. They’re small changes like using the right hashtags, posting at optimal times, and engaging authentically. Including them can boost your visibility and engagement.

Here’s my list of easy and quick tips to boost your X (Twitter) performance:

17 Key X (Twitter) Tips and Strategies for 2025

01 Use hashtags

When someone’s interested in a topic, they’ll often browse through hashtag pages to find fresh content.

That’s your chance to get noticed!

I’ll be honest, I used to stuff my tweets with hashtags until I realized less is more here.

I stick to 2-3 relevant ones per tweet. It keeps things clean and highly relevant.

For example, if I’m sharing thoughts about AI, I might just use #ArtificialIntelligence or #AITrends – that’s plenty!

Here’s a pro tip: Create your own branded hashtag for special campaigns or events. I’ve seen this work wonders in building community. Your followers start using it, and suddenly you’ve got this whole conversation thread that belongs uniquely to your brand. 

02 Join trending topics

I’ve found that one of my favorite things about X (Twitter) is how it keeps you right in the middle of what’s happening.

Best engagement is usually done by joining trending conversations – and trust me, it’s not just about jumping on any trending topic. It needs to be relevant!

Here’s what works for me:

I keep the “What’s happening” tab open and look for trends that are relevant to my brand.

I discovered you can actually customize this by location (which was a game-changer for me) and even enable personalization based on who you follow. 

But the sad part is that these trends move faster than a New York minute. 

Remember though – it’s better to miss a trend than force your way into a conversation that doesn’t fit your brand.

03 Try social listening

One game-changer for me has been social listening – I’m honestly amazed at how many conversations I was missing before I started monitoring my X (Twitter) mentions.

I use a social listening tool (Brand24) to track what people are saying about my industry and brand.

The best part? I can do it even when they don’t tag me directly (which happens more often than you’d think!).

I can jump into relevant discussions before they blow up.

It’s especially valuable when people are asking for recommendations or sharing their frustrations about problems I can solve via a simple reply.

With Brand24, I get access to fantastic insights like:

• Real-time X (Twitter) sentiment analysis (seeing how people really feel about your brand)
• Detailed competitor analysis 
• Topic analysis that shows me emerging trends
• Engagement metrics that help me understand what resonates with my audience

Here’s what untagged X (Twitter) mentions look like in the Brand24 dashboard:

Some of the best business opportunities can come from conversations where no one tagged you directly… And you’ll never know.

04 Reply to mentions

Each time I open X (Twitter) – it surprises me how many people and brands just post and ghost.

That’s not how real connections work, right?

When someone takes the time to mention me, I make sure to reply. Even if I’m busy, I’ll at least say thanks or like the tweet. It’s just basic manners, like when someone waves at you across the street – you wave back!

The best conversations often start with a simple reply. Sometimes, I’ll ask what they think about something they mentioned or share a quick story related to their post.

It’s amazing how a single reply can turn into a great chat or even a valuable client.

I’ve noticed something funny – people remember the times you replied to them way more than your clever posts. 

It’s like they’re pleasantly surprised when they realize there’s a real person behind the profile. 

Pro tip: Notifications can get overwhelming, so I simply use the Brand24 tool, where I get all my media mentions in one place

05 Experiment with posting times

Timing can make or break your tweet’s reach. 

There are some general stats on the best time to post on X (Twitter), but I believe it’s better to go a step further and…

Analyze your own audience!

Yep, that’s possible, and it’s actually super easy.

Here’s how I did it:

I set up my media monitoring project and headed to the Hot Hours in Brand24.

What I get is a full, ready-to-use analysis of my audience’s active times.

I can filter the analysis based on three factors:

• Interactions
• Mentions
• Reach

This is what it looks like:

The rule is simple: the darker the color, the more optimal time to post!

You can also filter this analysis to a specific platform by adding filters (the blue button at the top) 

Also, make sure to change the time zone to the one you operate in.

Pro tip: Don’t set the alarm for these hours… Just simply schedule your content. X (Twitter) enables it within the platform.

06 Build community

I’ll be honest – when I first started on X (Twitter), I thought success meant having more followers.

Boy, was I wrong!

It’s more about creating genuine engagement. And how to do it?

Spend 30 minutes just checking in with your community, replying to their posts, and sharing their mentions or relatable tweets.

07 Collaborate with influencers

Instead of chasing the biggest names, start looking for what I call “perfect fit” partners.

For example, if your content is focused on data, an analytics expert could complement your content perfectly. 

You can start by casually engaging with their posts, then move to DMs, and eventually co-create.

I use Brand24 to find potential collaborators as it finds and organizes accounts that already mention my business.

The tool also enables filtering the influencers based on:

• The number of followers
• The reach they generate
• The number of your mentions in their posts

This is what it looks like:

You can find it in the Brand24 dashboard > Influencers Tab.

08 Don’t spam your followers

Publishing as much content as possible is not the way to be on X (Twitter). The algorithm won’t push it and you’ll stay in the shadow.

And I can assure you that your traffic will definitely increase when you focus on quality over quantity!

Tweets related to your niche will always perform best.

Think of it this way – every new post should add value to your followers’ experience.

09 Benefit from AI recommendations

Let’s talk about AI. I know everyone keeps yapping about it, but it can really help your X (Twitter) strategy!

I use AI tools daily to brainstorm tweet ideas and spot trending topics.

For example, you can ask AI to analyze your top-performing tweets and suggest similar content angles.

But here’s my golden rule – technology should enhance your voice, not replace it!

I love checking the AI insights in Brand24. It’s a powerful tool that analyzes media monitoring project data and transforms it into simple insights.

It sums up all the major trends and metrics I should monitor:

AI does the monotonous tasks, and my job is strategic thinking – figuring out how to make these insights work.

Pro tip: I use AI to analyze what types of posts get more followers and engagement, but I always add my personal stories and real examples. This way, you can stand out in your followers’ feeds – with your authentic voice.

10 Engaging over posting

You should dedicate 70% of your time to engaging and only 30% to creating new posts.

How do I organize working on my X (Twitter) account and content interaction?

First, I check mentions and respond to everyone who’s engaged with my tweets.

Then I explore 2-3 relevant topics and join conversations where I can add value.

The key to growing your X (Twitter) isn’t just posting content. It’s about creating meaningful connections with your audience.

11 Master X (Twitter) SEO

X (Twitter) actually has its own search engine optimization!

I used to wonder why some accounts always showed up in searches…

Here’s what I learned: your X (Twitter) account needs strategic keywords in all the right places.

So, add important keywords to your bio, tweets, and even your profile description.

Pro tip: I looked at trending topics in my niche to discover which search terms people actually use.

12 Optimize profile and bio

Make sure your profile picture is clear and professional, and your bio clearly states what’s your value.

Add a background photo that compliments your profile and creates a clear look into what’s your profile about.

You can add numbers and hashtags – they will act as attention grabbers.

Here’s what boosted my engagement: I added relevant keywords and linked to my website.

13 Analyze your performance

X (Twitter) analytics are not just boring numbers!

You should analyze your X (Twitter) performance to be able to improve.

The simplest analysis should include:

• Analyzing which tweets related to your content get the most engagement
• What times of posting get you more engagement
• What content drives more followers
• Which topics create the most conversations

Access to X (Twitter) analytics is only for paid plans, but those basics you can do without having to purchase it.

14 Encourage action

I used to be shy about asking for engagement – no more!

People will engage with your content much more likely if you tell them to do so.

Instead of just tweeting, end tweets with something like “What’s your experience with this?” or “Retweet if this resonated!”

But here’s the key – I make sure these prompts feel natural and relevant to the conversation.

15 Use memes

When you use relevant memes that actually connect to your message, they can grab someone’s attention better than any formal post.

And it can also be a really fun way to present your information.

16 Retweet with a comment

When you retweet with a thoughtful comment, you’re not just sharing – you’re joining the conversation!

It’s a great way to connect with other users in your niche while providing value to your followers.

It also shows that you value the tweet author’s perspective.

17 Use X’s Grok for insights

Grok recently became available for free.

While the tool has its limits, it can be helpful in researching content ideas and trending topics.

It has access to conversations all around X (Twitter), which makes it great for brainstorming content specifically for x (Twitter).

Conclusion

X (Twitter) is all about being authentic. The key is to find a balance between posting as much as possible and giving value to your audience.

Generally, more relevant and authentic content is better than a LOT of content.

Key takeaways:

• Be yourself, engage with other X (Twitter) users, and share what truly matters.
• Use AI and analytics tools to improve your content without extra effort.
• Focus on community and build meaningful relationships with your audience.

Ready to take your X (Twitter) strategy to the next level? Start with the Brand24 trial and improve your strategy!