Brand sentiment analysis for every mention.
Read the tone and emotion behind your brand mentions.
Act on what people love and what annoys them.
Join 4000+ Brands in the AI Revolution
Brand sentiment tracking with AI.
Brand24 is a customer sentiment platform that shows
how people feel about your brand and why.
Your sentiment analysis dashboard.
Every new mention tagged positive, negative or neutral in seconds.
Filter mentions by sentiment, source, language, and country.
Click any spike on the chart to read the mentions behind it.
Export sentiment data to PDF, CSV, or PPTX.
AI-powered sentiment tool.
Spot six emotions (from joy to anger and fear), and four attitudes (trust, distrust, anticipation, and irony).
Emotion breakdown and sentiment trend chart for every project.
Context-aware AI that reads whole sentences, sarcasm included.
Sentiment monitoring tool that works in 108+ languages.
Sentiment analysis you can trust.
Brand24 analyzes over 750 million mentions by sentiment every month, across social media, news, forums, and reviews. Teams in 153 countries use it to see how people feel about their brands, and rate it highly on Capterra, G2 and GetApp.
750M
AI sentiment classifications every month
153
We serve clients from 153 countries
30M
Monitored active domains
Smart social sentiment analytics.
Measuring brand sentiment in social media, videos, news, forums, podcasts, and more.
Find the channel where complaints pile up.
See where your brand gets the most praise.
Compare social media sentiment with news and web coverage.
Find out what drives brand sentiment.
See which topics bring praise and which bring complaints.
Sentiment per topic, product, or campaign.
Topics ranked by reach and number of mentions.
Track how a topic’s sentiment changes after a launch or a campaign.
Brand24 it’s an online social listening tool that you can use for Market Research to identify business opportunities, industry research and trends analysis. You can also use it to track specific brands, like looking at everything being said about your brand across social media, podcasts, news articles and blogs, even being able to filter to see the positive or negative sentiments.
Rabeea Hasan
Brand Manager
Sentiment monitoring with instant alerts.
Storm Alerts when negative mention volume suddenly grows.
Alerts via email, mobile app, and Slack.
Notifications filtered by sentiment and source.
AI Insights feature explains what caused the change or a spike.
Compare brand sentiment metrics.
Track sentiment share, reach, and share of voice.
Brand sentiment measurement for monthly reports and KPIs.
Side-by-side sentiment comparison with competitors.
AI Brand Assistant explains what’s behind the numbers.
How Brand24 sentiment
analysis software works.
01 Add your keywords.
Type your brand, product, hashtag or competitor name. Brand24 starts collecting mentions in minutes.
02 Let the AI read them.
Every mention gets a sentiment tag, emotions, and a topic, in 100+ languages.
03 Act on what you see.
Reply to negative mentions, share wins with your team, and report brand sentiment metrics in a click.
What teams use brand
sentiment analysis for.
Protect your reputation
Find negative mentions early and reply before they turn into a PR crisis.
Improve customer experience
Spot complaints on social media and pass them to your support team.
Measure campaign impact
Compare brand sentiment before, during and after a launch.
Shape your product
See which features people love and which ones frustrate them.
Report to clients
Track sentiment for every client and send reports automatically.
Benchmark competitors
Compare your sentiment with your rivals and find their weak spots.
Use brand sentiment tracking wherever you work.
Ask AI about your brand sentiment metrics.
- See what pushed sentiment up or down on a given day.
- Spot the positive and negative brand mentions that come up most often.
- Check your audience's emotions after a launch or campaign.
Bring social sentiment analytics into your tools.
- Add sentiment charts to your BI dashboards.
- Trigger your own alerts when negative mentions start piling up.
- Match sentiment monitoring with sales or support data.
Talk to your sentiment data in Claude or ChatGPT.
- Pull brand sentiment measurement into your AI chatbot.
- Turn negative mentions into reply drafts or action plans.
- Combine sentiment data with your own files and instructions.
More from Brand24
than sentiment analysis.
Brand sentiment analysis tool is one part of the picture. These Brand24 features show the rest.
Used by industry leaders.
How Uber Increased Online Exposure by 24% with Social Listening
How XTB Uses Brand24 to Dominate the Online Trading Market
How Divante Uses Media Monitoring to Get €100k+ Deals for Software Development Business
Learn more
from our experts.
Szymon Szymański
Chief Growth Officer
@ XTB
My favorite feature is probably the simplest: sentiment analysis. It gives us a clear picture of how XTB is perceived by our customers.
Eduardo Villalobos
Digital Director
@ Neon Panda
Brand24 allows us to identify conversation peaks, detect topics that are gaining relevance, and understand the tone and distribution of mentions. We use this information to build our internal newsletter (Notibravas), write executive summaries, and guide potential product developments.
Frequently
Asked Questions:
What is brand sentiment?
Brand sentiment is the overall attitude people show toward a brand in online conversations: positive, negative or neutral. It reflects how customers feel about your products, service and brand reputation. Tracking brand sentiment helps you spot problems early and see what people value most.
What is brand sentiment analysis?
Brand sentiment analysis is the process of using AI to classify mentions of a brand by the opinion they express. Brand24 reads posts, comments, articles and reviews and tags each one as positive, negative or neutral. The results show how brand perception and online reputation change over time and what drives them.
How do AI brand sentiment analysis tools work?
AI brand sentiment analysis tools collect mentions of a brand and use large language models (LLMs) to classify each one as positive, negative or neutral. For example, Brand24 collects mentions from 25 million online sources and reads the full context of each sentence, so it handles slang and many cases of sarcasm. Every mention also gets emotion and topic tags.
What is sentiment monitoring?
Sentiment monitoring is the ongoing tracking of how the tone of online mentions about a brand changes over time. Brand24 sentiment and media monitoring analysis runs in real time and sends Storm Alerts when negative mentions suddenly grow.
How do you measure brand sentiment?
Measuring brand sentiment starts with the share of positive, negative and neutral mentions over a set period. Good brand sentiment measurement also tracks the sentiment trend, the reach of negative mentions and sentiment by channel. Brand24 shows all of this in one sentiment analysis dashboard.
What are the most important brand sentiment metrics?
The key brand sentiment metrics are sentiment ratio, volume of positive and negative mentions, sentiment trend, reach of negative mentions and share of voice. Brand24 tracks each of them for your brand and for your competitors.
Does Brand24 work as a social media sentiment analysis tool?
Yes. Brand24 does what social media sentiment analysis tools do on X, Facebook, Instagram, TikTok, YouTube, LinkedIn and Reddit, and adds news, blogs, forums, podcasts and reviews. That covers more than 25 million online sources in 100+ languages.
How accurate is AI sentiment analysis?
Modern AI sentiment analysis reaches accuracy close to human reviewers on everyday online language. Sarcasm, irony and niche slang remain the hardest cases for any tool. Brand24 lets you filter and review mentions, so you can double-check the ones that matter most.
Can I compare my brand sentiment with competitors?
Yes. Brand24 lets you monitor competitors as separate projects and compare their sentiment, share of voice and reach side by side. The AI Brand Assistant can also summarize what people like or dislike about each competitor.
How is Brand24 different from other brand sentiment analysis tools?
Brand24 is a media monitoring tool and a customer sentiment platform that combines sentiment, emotion and topic analysis with sentiment by channel, real-time alerts and an AI Brand Assistant built on your own data. Its AI Visibility feature also shows how AI models like ChatGPT and Gemini talk about your brand through LLM Listening. You can start a free trial without a demo call.
See how people feel about your brand, every day.
Set up brand sentiment tracking in 2 minutes and see your first results right away.