Media monitoring platform that listens everywhere.
See who mentioned your brand, how far the story spread, and how people reacted.
All in one media monitoring dashboard.
Join 4000+ Brands in the AI Revolution
Media monitoring software for PR and marketing teams.
Brand24 is a media monitoring service that collects mentions
from 30M+ online sources. See which ones matter for your brand.
Real-time media monitoring dashboard.
New articles, posts and episodes show up on your dashboard in under 15 minutes.
Mention volume, reach, and sentiment trends on a single chart.
The most important coverage on top, or sorted by date and popularity.
AI Events show the days your brand visibility increased and describe why.
Track your earned media.
Every mention labeled as owned or earned media automatically.
One “News only” filter for a clean PR view of your coverage.
Advertising value equivalency (AVE) and reach for every news article.
Comparison Tab analyzing your share of voice against competitors.
Media monitoring built on 12B+ mentions.
Brand24 spots new mentions in under 15 minutes and keeps 4 years of history, with over 12 billion mentions stored. Teams in 154 countries use it as their media monitoring service and rate it highly on Capterra, G2 and GetApp.
<15 min
To detect a new mention
90k+
Storm Alerts sent every month
12B+
Mentions stored in the archive
Online media monitoring software.
Analyze YouTube transcripts and find your brand mentions said out loud in videos.
Each spoken mention comes with the author, the video and its reach.
Analyze brand mentions in TikTok video captions on profiles you track.
50k+ podcasts indexed, from Apple Podcasts to RSS feeds.
AI that explains
your mentions.
Topic Analysis groups thousands of mentions into clear themes.
Brand24’s AI labels every mention as positive, neutral or negative.
The Events feature explains sudden spikes with short summaries, and linked sources.
AI Insights send ready-made summaries and recommendations.
Before Brand24, I missed so many mentions online. Now I get instant alerts, saving hours each week on manual monitoring. It helps me spot trends early and react faster than competitors.
Annie-Mai Hodge
Founder @ Girl Power Marketing
Instant alerts for freshest stories.
Storm Alerts the moment media mentions jump above your usual level.
Notifications in Slack, Microsoft Teams, email, or the mobile app.
Custom alerts, for example only for earned and negative mentions.
Daily or weekly email reports with your latest media monitoring coverage.
Compare your media presence.
Your share of voice next to each competitor’s, with reach and sentiment.
Benchmarking of brands or time periods, Presence Score included.
Influencers tab showing who leads the conversation about each brand.
AI Brand Assistant answers questions about competitors’ mentions.
How the media
monitoring platform works.
01 Tell Brand24 what to track.
Start with monitoring your brand or product name. You can add competitors and campaign hashtags anytime.
02 Let us collect the coverage.
Brand24 monitors 30M+ sources and shows each mention with its sentiment, reach, and Influence Score.
03 Report and react.
Share brand mentions with your team, answer journalists and creators, and send media reports to clients or the board.
What teams use media
monitoring services for.
Handle a PR crisis.
Spot a crisis early with Storm Alerts, check its reach and see which outlets pick up the story.
Protect reputation.
See sentiment for your brand and reply to negative mentions before they grow.
Measure campaigns.
Track reach, mentions and sentiment for every campaign hashtag and press release.
Benchmark competitors.
Compare share of voice, reach and sentiment with competitors and find gaps in the market.
Report to clients.
Send PDF, PPTX or white-label reports on a schedule, with no manual copy-pasting.
Win AI visibility.
Find unlinked mentions and trending links, and check which domains AI chatbots cite.
Find influencers.
Use Influence Score to find authors and creators worth working with.
Find new leads.
Catch forum and social posts where people ask for a product like yours.
Get product insights.
Spot bug reports, feature requests and feedback, and share them with your product team.
Use your media monitoring software wherever you work.
Ask AI Brand Assistant about your mentions.
- Get answers about your media mentions in plain language.
- Find the articles behind a sudden spike.
- Compare mentions across campaigns, periods, and competitors.
Bring media monitoring solutions to your tools.
- Put mentions, reach, and sentiment in your BI dashboards.
- Build custom monitoring reports and alerts.
- Combine news monitoring software with your internal data.
Chat with your media monitoring software through MCP.
- Connect Brand24 to AI tools like Claude or ChatGPT.
- Ask about brand mentions straight from the AI chatbot.
- Mix media monitoring application with your own instructions.
More Brand24 features
for media teams.
Add context to your brand mentions with these online media monitoring software features.
Used by industry leaders.
How eRecruiter Grew Mentions 10% YoY and Built Steady Visibility
How XTB Uses Brand24 to Dominate the Online Trading Market
Maximizing Brand Reputation and Marketing Insights for Piwik PRO
Learn more
from our experts.
Szymon Szymański
Chief Growth Officer
@ XTB
We monitor our competitors’ activities and what their customers are saying about them. This helps us adjust our business offerings and marketing strategies. Media monitoring gives us the data to ensure our efforts are impactful.
Maciej Moc
Marketing Director
@ Pasibus
I believe that in today’s world, Brand24 is an essential tool for every marketer. Monitoring mentions of your brand is the icing on the cake, while the data that measures the effectiveness of your actions—helping you spend money more wisely and effectively—is simply a must-have.
Frequently
Asked Questions:
What is a media monitoring platform?
A media monitoring platform is software that collects and analyzes mentions of a brand, person or topic across news sites, social media, blogs, podcasts and other online sources. Brand24 is a media monitoring tool and platform that tracks 25 million online sources in real time. It shows each mention with its source, reach and sentiment, so you can react fast and report on results.
What does media monitoring software do?
Media monitoring software finds every online mention of your keywords and turns it into data you can act on. Brand24 collects mentions, measures reach, engagement, share of voice, and sentiment, and sends alerts when the number of mentions suddenly grows. It also builds PDF, PPTX and Excel reports from your mentions.
What is the difference between a media monitoring service and media monitoring software?
Traditional media monitoring services often rely on analysts who collect clippings and send reports by hand. Media monitoring software like Brand24 does this automatically and in real time, so you see new mentions within minutes and build reports yourself.
What should a media monitoring dashboard show?
A good media monitoring dashboard shows the number of mentions, reach, engagement and sentiment analysis over time, with filters for source, language and country. The Brand24 dashboard also marks events that explain sudden spikes and splits mentions into owned and earned media. Each point on the chart opens the list of articles and posts from that day.
What can AI media monitoring tools do?
AI media monitoring tools sort, summarize and explain thousands of mentions that would take hours to read. Brand24 uses AI-powered features to tag sentiment, group mentions into topics, detect unusual spikes and write AI Insights summaries with recommendations. You can also ask AI Brand Assistant questions about your project data.
Which news sources does Brand24’s news monitoring software cover?
Brand24 monitors news sites and blogs among its 25 million online sources, from outlets like AP News, TechCrunch and The Wall Street Journal to niche industry blogs. The “News only” filter and channel type labels give PR teams a clean view of earned media coverage and PR performance. You can also measure the AVE and reach of every article.
Can Brand24 monitor podcasts, YouTube and TikTok video transcriptions?
Yes. Brand24 indexes 50k+ podcasts through RSS and Apple Podcasts. It also reads YouTube transcripts and TikTok captions, so it finds brand mentions said out loud in a video, even when they’re missing from the title and description.
How much do media monitoring solutions cost?
Prices of media monitoring solutions range from free tools to enterprise contracts that cost thousands of dollars a month. Brand24 offers plans for individuals, teams and agencies, listed on the pricing page. The free trial needs no credit card, and your first project is ready in about 2 minutes.
Know what the media say about your brand.
Smart media monitoring starts here. No credit card, no commitment.