How Media Monitoring Helped 11 Bit Studios Connect With More Creators

Paulina Wałczyk
February 14, 2022
12 min read

1. About the client

11 bit studios

11 bit studios is a Polish video game development company founded in 2010. They are known for creating thought-provoking and emotionally impactful games that tackle serious subjects and explore complex narratives.

Their game "This War of Mine" gained critical acclaim for its depiction of war from the perspective of civilians, focusing on the struggles of a group of survivors. It was also the first, in the history of Polish education, proposal of educational material for the core curriculum in the form of a video game.

Overall, 11 bit studios is recognized for their commitment to creating games with meaningful narratives and engaging gameplay mechanics.

We are a games developer and publisher who is devoted to delivering meaningful entertainment. We are making our own games and we constantly seek for the teams that share our artistic sensitivity to help them deliver their gems to a wider audience.

2. What do you use Brand24 for?

When we started using Brand24 we were considering it solely as a tool to monitor media publications. We communicate things to gamers on a regular basis with game announcements, new trailers of upcoming titles, or information about their release dates.

But none of those would reach its target audience without media outlets that are spreading the word. So it's crucial to know what is the pickup of your news or which news resonates better than others, and Brand24 is very helpful with sorting out both of those things.

But in time, we found the tool is even more useful with two more things. Monitor social media mentions and streamers or content creators that are playing your games with their audience. We’re most active on Twitter and albeit the hashtags let you track tweets about your games, some people simply don’t use them. Brand24 is very accurate in finding those tweets.

The same goes for streamers, who are very important in building product visibility in the gaming market. When we started to monitor the “Videos” section closely, we started to feel that we wouldn't miss any content creators who started to play our games via Twitch live streams or posted a video about it on YouTube.

We’re most active on Twitter and albeit the hashtags let you track tweets about your games, some people simply don’t use them. Brand24 is very accurate in finding those tweets.

Hanna Milczarek

CMO at Cryptiony

3. What is the most important KPI you get from Brand24?

It’s the one that is hard to measure, but we would say that it's being up to date with what is written about and what is happening around our games.

We’re sure we won’t miss anything, be there when someone is asking about our products or praises them and we just want to thank them for it or that the famous streamer just started to play your game, he really enjoys it so maybe it’s worth reaching out to him directly.

4. What features do you find most valuable?

And tying this answer to the previous one - there are tons of posts about our games over social media every day. It’s impossible to read through all of them so it’s understandable that you want to focus on the most important ones and respond at first to people with bigger accounts with more followers and broader visibility. And that is where the Influencer Score* slider comes in handy. 



*Influencer Score will give you insight on which source or author has the greatest impact on social media or web - the higher the number, the more popular given source is!

Without Influencer Score, an effective hunt for important mentions would not be possible.


Nice to see you scrolled all the way down here! Here at Brand24, we really enjoy hearing our customers' success stories. This assures us of the tool's utility and makes us proud that we can help you with whatever you use our tool for.

Maybe you also happen to use Brand24 in your day-to-day work and want to share your case with the world. If so, feel free to write me!

Till the next case study. Toodles!

Waleria Pagowska
Product Marketing Specialist