You don't need to track everything! These 8 B2B marketing metrics are enough to assess if your business-to-business marketing works well... or not.
![How to Use Facebook Analytics? Guide & Strategies for Growth [2025]](https://brand24.com/blog/app/uploads/2025/08/facebook_analytics_digital_marketing_blog_cover_615x345-1-248x139.webp)
Learn how to use Facebook analytics to gain audience insights and boost reach & engagement. Here's a step-by-step guide to Facebook analytics and the best tools!
Track, analyze, and leverage new brand mentions in 2025 with Brand24. Gain insights to improve SEO, enhance brand authority, and grow your digital presence effectively.
Discover how business intelligence (BI) tools turn raw data into insights. Learn what BI is, why it matters, and how AI-powered analytics can boost your brand.
Why are some TikTok accounts successful while others are barely noticed? After studying the Duolingo, Ryanair, Formula 1 and other brands' accounts, I discovered exactly what makes them stand out. Read this guide and use these tips to grow!
![What is Podcast Monitoring? [Tools & Tips for 2025]](https://brand24.com/blog/app/uploads/2024/02/podcast_monitoring_tools-248x139.webp)
Podcasts are more popular than ever! Monitoring and tracking mentions across podcasts is a must. Learn about the 3 best podcast monitoring tools.
![10 Key Social Listening Metrics You Should Track [2025]](https://brand24.com/blog/app/uploads/2025/07/social_listening_metrics_digital_marketing_blog_cover_615x345-248x139.webp)
Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 10 top ones you should start monitoring today!
What is social listening, and why should you care? It has lots of benefits. Read our guide and check how you can implement it in 6 easy steps!
![How to Do AI Customer Sentiment Analysis? [2025 Guide]](https://brand24.com/blog/app/uploads/2025/07/customer_sentiment_analysis_brand_image_blog_cover_615x345-248x139.webp)
Customer sentiment analysis discovers emotions hidden behind brand mentions, reviews & other feedback forms. Read how to use it wisely!
![What is YouTube Engagement and Why is it Important? [Guide]](https://brand24.com/blog/app/uploads/2025/07/youtube-engagement-1-248x139.webp)
Learn 10 powerful ways to increase your YouTube engagement and connect better with your audience. Start growing your channel today!
![Brand Reputation: Strategy, Tips & Guide [2025]](https://brand24.com/blog/app/uploads/2024/05/brand_reputation-248x139.webp)
Brand reputation is critical! It shapes the overall perception of your brand and impacts buyers' decisions more than you can imagine. Learn how to take care of it!
Learn how to conduct a target audience analysis that actually works. Discover the tools, strategies, and insights top brands use to understand customer behavior, segment audiences, and personalize marketing campaigns.
Setting up keyword alerts lets you quickly jump into real-time conversations, track brand mentions, and stay up-to-date within your market niche. Here's how you can set keyword alerts in Brand24.
Prepare for the inevitable changes to social media. Read about the most popular trends and how to strengthen your marketing strategy.
Did you know that most consumers wouldn't care if 73% of brands disappeared for good? It's probably not good news for you, but that's a fact you should deal with. Thus, don't be hung up about it and figure out how you can prevent your brand from winding up in those 73%. Find out how to get your message across to today's consumers and to stay on top of things. This article has all you need now!
Media intelligence is a versatile solution for every part of your business. It helps brands track performance, analyze trends, and gain insights for growth!
![Restaurant Competitor Analysis: 4 Easy Steps [Guide]](https://brand24.com/blog/app/uploads/2025/07/restaurant_competitor_analysis_blog_cover_615x345_1x-248x139.webp)
The restaurant market is tough, and knowing your competitors inside out is key to success! This 4-step guide shows you how to analyze them like a pro!
The hotel market is very competitive, and to succeed, you need to know your rivals inside out. In this guide, we share 4 easy steps to help you analyze your competitors effectively!
What is social selling and how to start generating better leads with Brand24? This and more in our article!
![How to Run LinkedIn Monitoring? Tools & Tips [2025]](https://brand24.com/blog/app/uploads/2022/10/Linkedin-monitoring.png)
LinkedIn is the world's largest professional networking site. Learn how to start LinkedIn monitoring.
In this article, you will learn what PR Clipping is and how can you use it to measure your PR or marketing efforts.
From smarter sentiment detection to AI summaries in your inbox and brand visibility in chatbot answers — this month’s updates help you see, understand, and improve your brand’s performance across every channel.
With our new Microsoft Teams integration, you can get key alerts delivered right to your team’s main workspace—without logging into Brand24 or sending extra messages.
From reporting upgrades to smoother teamwork, these updates are built to help you move faster, collaborate better, and share insights more effectively.
