The Best Audience Insight Tools to Use in 2024

According to Forbes, companies spend 37% of their marketing budget on customer and audience research. This means they invest between $550 and $2,000 to gain insights into customer needs and content creation, taking into account quality, research, and the potential for effectively engaging target audiences.

What are the tools for audience insights?

Audience Insight tools collect data to gain crucial information about your audience. They help you with market research and better understand them—not just the current audience but also past buyers and even potential audiences!

When we talk about audience insights, we should remember that they aren’t just dry data and marketing research focused on numbers and trends.

Consumer insights are much more, which is why it’s crucial to choose tools that:

Firstly
Gather as much data as possible about consumers

Secondly
Focus on analyzing consumer behavior patterns and emotion

This helps create a full picture of the audience and user demographics and an understanding of preferences, and motivations. 

With good audience insights tools, you’ll avoid wasting time and money on marketing strategies that don’t deliver results.

See how easy it is to get direct feedback from your audience using insight tools!

As you can see, Sony can easily identify the key areas that matter most to customers, like color, battery life, and regular updates, in order to remain competitive and attractive.

This allows you to gain valuable information, keep up to date with social listening, and discover untagged customers.

01 Brand24: A tool for monitoring social media and real-time sentiment analysis.

Free 14-day trial.

If you want actionable insights, you need to spend long hours doing business research and analyzing tables and charts… or you can use Brand24’s new AI marketing tools.

An AI-generated report based on real-time analyzed data is already waiting for you.

This data is not just based on Google searches, such as ChatGPT; it includes Social Listening – your internal data from social media platforms.

How does it work?

Data is collected based on all activities in your company, monitored by Brand24.

Reports created based on audience behavior allow you to quickly study your target audience, gain a deeper understanding, and not lose quality. Extremely helpful, right?

AI Topics

Is there any ideal plan for impactful campaigns?

Listen to the audience and choose the right topic to talk with them.

Deliver content that meets their needs and transform communication from one-way to two-way dialogue. The AI Topics tab offers deeper insights into specific topics and trends within your brand. This allows you to select the right topic to start a dialogue now!

Brand24 collects all important topics from social media platforms. Then just click and get the entire report on a specific topic to get all the valuable information about it.

Get to know their key mentions, sentiments, and language to prepare to start the conversation.

Reach the target audience where they are the most active. Maximize engagement efforts, connect more effectively with them, and achieve better results from social media strategy.

Then, start a dialogue with the audience, build a strong relationship, and take advantage of those real-time marketing opportunities.

This will help your business grow!

Brand24 AI Assistant

That’s not all! A personalized AI Brand Assistant is ready to answer your questions, no matter the time!

This means you don’t have to search through tons of tables and charts for answers; just ask.

Here are some questions you can ask:

• Who are my target customers (age range, gender, audience demographics)?
• What are their needs, interests, and challenges?
• What do they value in my brand, product, or service?
• How does my product or service solve their problems?
• Do they prefer one product or service over another?
• Which marketing channels are best for reaching them?
• What content actively engages them (blogs, podcasts, videos)?

Impressive!

02 SEMrush: Competitive Analysis and Keyword Research

SEMrush is a leading SEO tool, but don’t be misled into thinking it’s only for SEO activities. After all, effective SEO is built on audience insights, which are crucial in today’s click-driven world!

Market Explorer: This feature allows analyzing user demographic data, such as age, gender, and interests, making it easier to create data driven personas. Gain audience insights with Market Explorer into:

• Demographics: Understand the age, gender distribution, and geographic locations of your potential customers.
• Interests and Behaviors: This information is invaluable for creating targeted marketing campaigns.
• Competitive Analysis: Discover gaps and industry trends in your marketing strategies that you can fill.

All those data provide valuable insights to create buyer personas—profiles of your ideal audience based on real insights.

03 HubSpot Analytics: Customer Journey Tracking and Campaign Analysis

Get a better understanding of the behaviors, preferences, and engagement patterns of your audience with advanced analytical features.

• Customer Journey Tracking: Monitor the entire customer journey, from the first contact to conversion. Identify which touchpoints are most effective and where users might drop off.
• Campaign Performance Analysis: Don’t waste energy on things that aren’t working! Adjust your efforts based on data. Metrics such as open rates, click-through rates, and conversion rates help refine your communication and targeting.
• Segmentation and Personalization: Create new audience segments to precisely target your messaging. Don’t waste budget and energy on ineffective actions within specific groups.
• Lead Scoring: Identify and focus on high-scoring leads, allowing for more efficient resource allocation and increased conversion rates.
• User Feedback and Surveys: Collect user feedback directly through surveys and forms. This direct feedback enables thoughtful decision-making and improvements.

HubSpot is useful for those who have a large and diverse audience, which is helpful in dividing into smaller audiences.

04 Google Analytics: Tracking Website Traffic and Conversions

To better understand website traffic and customer behaviors, Google Analytics will help you with this.

What insights can be found there?

• Audience Reports: Analyze the age, gender, location, and interests of visitors.
• Behavior Flow: Perhaps menu placement isn’t as intuitive for users as it is for you? By tracking behaviors, it can easily identify where the problem lies!
• Conversion Tracking: Measure specific actions, such as form submissions or purchases, to assess the effectiveness of marketing campaigns.
• Cohort Analysis: Divide the audience into specific groups and analyze their behaviors over a longer period. For instance, check how many returns to the site and how often they make purchases.
• User Flow Visualization: Tailor communication and navigation based on user traffic—where they come from, what they’re searching for, and where they encounter problems.

05 Facebook Audience Insights Tools

The Facebook Audience Insights tool is an excellent starting point for researching audience data. It’s a free tool worth considering, even though it may have fewer features than some others.

It helps analyze demographic and behavioral data, such as age, gender, location, and interests, allowing campaigns to be tailored for maximum impact.

Facebook’s audience insights tool analysis tool allows you to easily filter by topic, region, and audience segment. Quickly analyze and compare audience segments.

Don’t forget to check hashtag performance to optimize engagement on your posts!

Additionally, insights from the tabs on the page are extremely helpful in identifying which sections of your site resonate most with your audience.

Wrap up

Don’t waste hours sifting through gathering data and countless metrics. The best way to speed up consumer research is to use artificial intelligence. They help collect valuable insights about the audience.

It’s easier to identify market trends, understand competitors’ strengths and weaknesses, and discover new growth opportunities, all of which contribute to brand awareness.

Here are some top audience insight tools:

• Brand24
• SEMrush
• HubSpot Analytics
• Google Analytics
• Facebook Audience Insights

Demographic data points and website traffic analysis, like Google Analytics, don’t tell you everything. But if you combine them with a media monitoring tool such as Brand24, it can enrich the view of sentiment analysis and understand patterns of behavior, pain points, and preferences of the audience.

These tools help you go beyond the numbers. By focusing on people and social listening, you build loyalty, reveal brand opportunities, and boost business growth.

Every interaction – a comment, a like, or a share – is an opportunity to connect with customers, gain actionable insights, and build strong brand awareness. 

By analyzing social media and audience insights, you will grow your business, strengthen your market position, and set yourself up for long-term success.