100% human-generated content

Marta Zwierz

Content Marketing Specialist and Social Listening Expert at Brand24

Expertise

  • research-based content
  • market insights
  • b2b content marketing

Marta’s been in the B2B content marketing game for about 5 years now, mostly working with tech and IT brands. She loves diving into social listening and media monitoring data, always curious about the “why” behind the numbers.

 

Her goal is to turn those insights into content that helps teams get a clearer picture of what’s happening around their brand. She’s particularly into topics like brand and product perception, viral trends, and how insights can drive action.

After hours, she swaps her laptop for mountain trails, via ferratas, and motorcycle rides.

Education:

  • Adam Mickiewicz University

All articles by Marta

Social Listening Trends: Data & Expert Views for 2027

Not sure what will shape social listening in 2027? See the top 7 trends and how to prepare for them. All based on an analysis of 15.7k mentions and fresh Brand24 experts' opinions!

AI Brand Mentions: How to Track and Grow Them In 2026

59% of ChatGPT's mentions come from Reddit and forums! See what are AI brand mentions, how they differ from citations, and how to grow them.

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50+ Social Listening Statistics: Key Data for 2026

All the social listening statistics you've been looking for in 2026: market size, adoption rates, AI, ROI, and Brand24's own original research.

Best Competitor Analysis Tools for 2026 [Honest Reviews]

Not all competitor analysis tools track the same data. This guide compares top 12 tools across SEO, PPC, social media, and more - choose the right fit for you!

AI-Generated Content Is Killing Brand Trust. 48% of People Hate AI Slop [2026 Study]

48%. from 228k mentions of AI-generated content are negative, 35% include "AI slop." See what's driving the hate and what it means for brands!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.