It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals' lives. Check out the whole case study!
Social networking is a powerful tool and it's important to know it in and out. We give you 5 ideas of how social networking can help your business.
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Nowadays excellent customer service is considered as the biggest merit that a company can earn. It is the attribute that people value more than good price of a product or even more than its quality. This is why entrepreneurs who focus on their clients' needs and seek for opportunities that take their customer service to the next level are gaining competitive advantage on the market.
Balance between high-quality content creation and its optimization for search engines is a vital element of your content marketing strategy. Don't waste your money and time on ineffective strategies that are no longer valid in SEO landscape.
"Content marketing varies considerably in form and function from one company to the next and therefore one must think strategically about it. [...] The solution is tough but simple: create content that people want to share. When you create a piece of content: As yourself: would you share this? "
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