5 Ways to Stay on Top of Ever-Changing Social Media

Social media is a living form that changes constantly. New platforms, latest updates, features and functionalities are not easy to keep up with.

New platforms, latest updates, features and functionalities are not easy to keep up with.

What sites are popular among your target group? What is new about them? These questions come up whenever you try to sort your social media strategy out. Or, when your efforts don’t bring desired results. Staying on top of all changes on Facebook, Twitter, Instagram, LinkedIn or YouTube is crucial for social media marketing and it can be a bit of a challenge. It is not impossible to handle this chaos, though. We recommend a few tools and solutions that will help you get your head around it.

1. Subscribe to Social Media Blogs

Subscribe to Social Media BlogsTechnology and social media blogs are one of the most valuable sources of latest changes in social media. Their job is to get fresh information about changes in the virtual world and share it with their audiences. Not only will you find new updates, but also pro tips ready to apply in your business. We have created

Their job is to get fresh information about changes in the virtual world and share it with the audience. Not only will you find new updates, but also pro tips ready to apply in your business. We have created the list of the most reliable blogs that are worth looking into. We also try to keep up with all the crucial updates and share actionable tips managing your social media.

In order to make sure you stay up to date with the content, you can either add blogs to your RSS feed or subscribe to newsletters. If you opt for the first option you can leverage

If you opt for the first option, you can leverage one of the content curation tools available on the market. Subscribing to a mailing list, though, is a more convenient solution, as you will get the latest news straight to your inbox once they appear. And, if you feel you get too many messages, you can always stop the subscription.

2. Follow the Right Profiles on Twitter

The same bloggers are also very active on Twitter where they inform about the very same changes on their social media profiles. The character of Twitter lets you see the latest information at the top of your feed. The only thing you need to do is to make sure you follow the right profiles. Social media and technology sites, experts in the industry and influencers are the way to go.


3. Join LinkedIn and Facebook Groups About Social Media

There are probably thousands of distinct groups both on Facebook and LinkedIn that are dedicated to specific topics and social media has its own place there, too. The easiest way to find the right group is to use a platform’s search engine.

Type ”social media” in Facebook search and after you are redirected to results page, go to “Groups” section and choose the ones you want to join. You can do it similarly on LinkedIn. How to make sure you pick the right group? One important factor is the number of members. If there are less than 50 users, chances for getting latest updates are very low. A sufficient number of users interested in the topic in social media will guarantee not only fresh news, but also a heated debate that you can join and learn from it.

Join LinkedIn and Facebook Groups About Social MediaJoin LinkedIn and Facebook Groups About Social Media

4. Use Social Listening for Updates

If you like being up to date and receiving news right after they’re published, a social listening tool might be a good solution for you. You can monitor any topic you want, as well as updates from social media.

Use Social Listening for Updates

Keyword configuration is crucial in collecting significant mentions. Unless you define keywords properly you might get irrelevant results. Come up with expressions that other users might mention when posting about updates. Then when you configure your social media monitoring project pick an option to follow a topic and then insert these keywords. You also might need to go to additional settings to add some required and excluded keywords to narrow results.

Unless you define keywords properly, you might get irrelevant results. Come up with expressions that other users might mention when posting updates.

Then, when you configure your social media monitoring project, pick an option to follow a topic and then insert these keywords. You also might need to go to additional settings to add some required and excluded keywords to narrow results.

5. Participate in Events

Participate in Events

There are thousands of events and conferences for business owners, marketing specialists and social media lovers across the world.

It is really worth joining one at least once in 6 months if you want to stay on top of things. One, or a couple of days event, will provide you with a big dose of latest news and changes on the market. Business conferences usually focus on current and future trends, so you can be sure that you will not miss an important information from the industry. However, do a bit of a research before picking the right conference. Many events are not worth the money you pay. How to choose a good conference? Follow these few steps:

  1. Ensure which edition of an event it is. I am not saying that the first edition has to be bad, but if organizers do not have an established brand nor experience in the field, you can be disappointed.
  2. Check the line-up. It is probably the most important thing. You participate in a conference to get the knowledge from experienced experts.
  3. Go through the topics. Do not waste time for learning basics if you are already a pro. And the other way round: do not go to conferences with very advanced topics if you don’t know the essentials.
  4. Get recommendations from other participants. If it is not the first edition, you will definitely find opinions and reviews online.

What are your ways of staying on top of things when it comes to social media marketing? I am sure you have got some.


Natalia Chrzanowska

Content marketing manager and author at Brand24. Social media and marketing freak. Occasional traveler and amateur photographer.