Your real-time marketing efforts fail? See what you might have done wrong. Become a real-time marketing ninja thanks to our 5 powerful tips and extra examples.
We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.
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It is hard to pick the valuable source for information about social media in the abundance of websites and blogs about it. We've checked and chosen a lucky 13, which you should follow and read.
Social sharing may be more efficient if you analyze your audience's engagement first. There is no secret recipe for a social media strategy, but there are a few statistics that you should know about before you start posting on Facebook or Twitter.
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