Blog / Tom

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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Trend Analysis
Jul 10, 2020

The Funniest Tweets & Social Media Examples From 11 Real Brands

Social media users are more likely to share a "funny" than "important" content. Want to give your audience a bit of giggle? Check out these examples of hilarious tweets and social media posts from 11 Real Brands!

Tom Zietek
Business Strategy
Feb 13, 2020

Old Spice Commercials: Two Types of Communication

Can you smell testosterone? It's all good because today we take a look at Terry Crews and Isaiah Mustafa and how they reach Old Spice's target audience.

Tom Zietek

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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

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Get the Brand24 trial and start social listening like a PRO.