Tom Zietek

Tom Zietek

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24 he’s been experimenting with both organic content and advertising. 

Apart from giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today you can meet him in another brilliant polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

Why is the Miss Universe Mix-up the Best Lesson for Going Viral

Why is the Miss Universe Mix-up the Best Lesson for Going Viral

There is no secret recipe behind creating a perfect viral content, and yet there are examples of videos that receive millions of views every year. What is their secret? Find out what are the key principles that motivate people to share content. Learn the lesson on someone's else mistake, quite a big mistake like crowning the wrong Miss Universe. The video presenting Steve Harvey's Miss Universe Mix-up has just gone viral.

3 Effective Ways to Use Product Placement on YouTube

3 Effective Ways to Use Product Placement on YouTube

The increasing popularity of independent celebrity video bloggers, the Youtube “vloggers”, who film their life and share online with thousands of subscribers is setting a brand new shape of marketing and advertising. However, many marketers are still new to the idea of marketing through YouTube influencers and have no clear idea of how to use product placement on Youtube to successfully promote their brands. Here are the 3 most popular ways to juice product placement opportunities on Youtube and effectively promote your business.

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