Blog / Tom

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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Product Update
May 11, 2022

⚡ Feature Update ⚡ Summary Tab

We've just released a new tab inside the dashboard: Summary Tab. It stores all the most important project KPIs.

Tom Zietek
Digital Marketing
Jan 18, 2022

Guide to Social Selling with Tim Hughes – Podcast

Brand24 talks to Tim Hughes, the Author of the book "Social Selling – Techniques to Influence Buyers and Changemakers”, to find out all about Social Selling skills and why Social Listening is so important in business. Have a listen to the 1st Episode of the Brand24 Podcast!

Tom Zietek

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Use Cases
Dec 2, 2021

How Netflix is Winning Social Media – Case Study

The winner of "The Best of Social Media" in Creative Use of Technology by The Annual Shorty Awards. NETFLIX. We looked inside their social media strategy to help you inspire your own social marketing efforts!

Tom Zietek
Digital Marketing
Apr 28, 2021

26 Social Media Acronyms You Must Know

Social media slang explained. OMG, ROI, SADEK, HTML ring a bell but you're not exactly sure what they mean? Find out with our list!

Tom Zietek
Digital Marketing
Apr 24, 2021

INSTAGRAM REDESIGNED: 11 #MyInstagramLogo And Twitter Reactions To New Instagram Logo

On April 11, Instagram announced its app redesign and the internet went crazy about it. Opinions are divided. Brand24 has ears to the ground, that's why we'd like to share with your our findings!

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

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9 Steps to Strong Brand Awareness Strategy [2025]

Guide to Brand Monitoring + TOOLS [2025 update]

6 Expert Tips to Master Brand Reputation Management

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

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