Blog / Tom

100% human-generated content

Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Brand Image
May 7, 2025

How to Measure Brand Reputation using Web and Social Media Monitoring

Have a look at how you can measure brand reputation using Web and social media monitoring.

Tom Zietek
Digital Marketing
Mar 26, 2025

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

Social media DO NOT provide extensive hashtag analytics; you need an external tool! Check our list of the best tools to monitor hashtag performance.

Tom Zietek

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Digital Marketing
Feb 16, 2025

Everything You Need to Know about News Monitoring [2025]

News monitoring is exceptionally important! Check why should you do it and learn easy & actionable techniques of news monitoring!

Tom Zietek
Digital Marketing
Oct 24, 2024

Twitch: A Sea of Marketing Opportunities

Twitch marketing is still relatively unexplored territory. Come and get to know this platform and see the opportunities before others.

Tom Zietek
Digital Marketing
Sep 5, 2024

How do Hashtags Work? Guide for 2025

What is a hashtag? How did hashtag start? What are some iconic hashtag campaigns? Here are answers to these and questions about hashtags. TL;DR!

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

Top Reads

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The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

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Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.