Blog / Tom

100% human-generated content

Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Digital Marketing
Oct 4, 2025

Why Is User Generated Content So Important? – 3 Real Brands Examples

User Generated Content has become one of the hottest social marketing trends now and a real driving force for growth and revenue. Here is all you need to know why.

Tom Zietek
Brand Image
Sep 3, 2025

How to Monitor Your Brand on Social Media and Beyond

Do you know what they say about your brand on the Web? You can easily find out in a few clicks. Here's how.

Tom Zietek

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Digital Marketing
Aug 5, 2025

Top 18 PR Tools for Analytics, Monitoring, Outreach & More [2026]

Discover the best digital PR tools and find the perfect fit for your PR. Boost your PR strategy with the best tools for media monitoring, outreach, and more!

Tom Zietek
Business Strategy
Aug 1, 2025

12 Best Competitor Analysis Tools to Win the Market in 2026

Find the best competitor analysis tools. Outsmart rivals, refine your strategy, and stay ahead in the market. Discover Brand24, Semrush, Kompyte, +10 more.

Tom Zietek
Brand Image
May 7, 2025

How to Measure Brand Reputation using Web and Social Media Monitoring

Have a look at how you can measure brand reputation using Web and social media monitoring.

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.