Analytics & Reporting

Measure what matters. Explore guides on social media analytics, marketing metrics, performance reporting and business intelligence dashboards - so you can make smarter decisions based on real data.

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The Wet Dream of Marketing: Pornhub Case Study

Great marketing in the adult industry? It can be done! Pornhub does amazing marketing and tries to push the conversation about porn to the general public.

A/B Testing of Landing Pages: Things to Remember

Run A/B tests of your landing page and choose the best option. In this article we talk about things one should keep in mind while testing a landing page.

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Social Media Marketing World 2018: Experts, Social Media Buzz & What We Think About It

Here's our take on Social Media Marketing World Conference. Check these few words about the conference and what our CEO thinks about it!

How Philips Lighting Reached to 5 Million Users Within 3 Days – Case Study

The following case study is a prime example of how to combine online and offline engagement during an event and consequently increase the number of attendees and the reach of a particular event.

Are Fidget Spinners Ruining the Internet?

Fidget spinners. Fidget spinners everywhere. How do you think they affect the content on the Internet? Social media monitoring shows that it's still a thing.

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