Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

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Interview: Lee Odden on the Rise and Success of Influencer Marketing

Lee Odden answers your questions on influencer marketing, and talks about the best influencer marketing campaign he's ever seen - and why it was so successful!

8 Key Customer Engagement Metrics You Should Track in 2025

Customer engagement can improve your sales by 66%! All you need to do is implement these eight customer engagement metrics.

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How to Use Sentiment Analysis in Brand24 for Brand Building

Learn how to use sentiment analysis for brand building. Have a look at this in-depth, step-by-step guide to using Brand24 for sentiment analytics.

Why You Should Include Customer Reviews on Your Website?

Customer reviews can boost your conversion rates and establish your brand position as an industry leader. Here's how to include customer reviews on your website!

How to Collect Customer Reviews Examples Effectively

93% of consumers claim online reviews influence their purchasing decisions. That's why you need positive customer reviews examples. Learn how to collect them effectively!

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