Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

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The Art of Soft Selling: A Complete Guide

What is soft selling? It is a low-pressure sales technique. It can be an effective way to get people interested in a product. Learn more!

Building Brand Loyalty: 10 Proven Strategies for Revenue Boosts

Did you know that 77% of consumers return to the same brands over and over again? Customer loyalty is a powerful asset. Learn how to obtain it with our 10 tips.

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How to Measure Brand Health & 8 Key Metrics to Track

A brand health check will help you measure how your brand can help you achieve your business goals. Here's how to conduct a brand health check!

Context Analysis: Everything You Need to Know [2025]

Context is everything. It's the who, what, where, when, and why of a situation or event. And it's important because it helps us make sense of things.

9 Key Brand Awareness Metrics You Need to Measure

Measuring the effects of a brand awareness campaign is not an easy task. But this short guide will help you rock it!

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