Context Analysis: Everything You Need to Know [2025]
Context is everything. It's the who, what, where, when, and why of a situation or event. And it's important because it helps us make sense of things.
Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.
Context is everything. It's the who, what, where, when, and why of a situation or event. And it's important because it helps us make sense of things.
Measuring the effects of a brand awareness campaign is not an easy task. But this short guide will help you rock it!
Social media is becoming an even more important element in marketing communication and interaction between brands and consumers nowadays. However, they are substantially different from the other, traditional media and require a distinct approach to the customer. Social media users are also evolving and getting more demanding in the age of massive information. Their ability to speak their mind at any time and any place in the Web creates a great opportunity for enterprises to interact with them and gain their engagement – crucial element in improving their brand image.
Influencer marketing is the fastest-growing online customer acquisition method with 22% effectiveness. Why is that? Ross explains it all.
One of the the things I get asked about the most is building relationships with customers. Since we aim to run Brand24 with transparency, I thought I’d share our internal guidelines for customer service. I’m sharing them in the same form as I would with our team. Usually I’d send it in an email to […]