How to Measure Brand Health & 8 Key Metrics to Track
A brand health check will help you measure how your brand can help you achieve your business goals. Here's how to conduct a brand health check!
Category: Brand Image
Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.
11 Steps to Effective Social Media Crisis Management
Don't let a crisis damage your brand. Learn the 11 steps to manage a social media crisis effectively. Read the guide right now! Protect your reputation!
![Context Analysis: Everything You Need to Know [2025]](https://brand24.com/blog/app/uploads/2022/06/Context-Analysis-1.png)
Context Analysis: Everything You Need to Know [2025]
Context is everything. It's the who, what, where, when, and why of a situation or event. And it's important because it helps us make sense of things.
9 Key Brand Awareness Metrics You Need to Measure
Measuring the effects of a brand awareness campaign is not an easy task. But this short guide will help you rock it!
Increase Customer Engagement Online
Social media is becoming an even more important element in marketing communication and interaction between brands and consumers nowadays. However, they are substantially different from the other, traditional media and require a distinct approach to the customer. Social media users are also evolving and getting more demanding in the age of massive information. Their ability to speak their mind at any time and any place in the Web creates a great opportunity for enterprises to interact with them and gain their engagement – crucial element in improving their brand image.
