Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

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Interview: Birgit Pauli-Haack on How to Win the Marketing Game

Check our interview with Birgit Pauli-Haack and see what she thinks about digital marketing, online presence and the usage of social media monitoring tools.

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Share of voice is one of the most important marketing metrics. It will help you to measure brand awareness and increase your market share! Read the article!

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What is Brand Engagement & Why is it Important? 

Discover the secret to increasing customer loyalty from experienced marketers. Enhance interactions and build lasting connections with your audience today!

How to Track TikTok Mentions? [2026]

Discover the power of TikTok mentions for brand growth and audience research! Uncover strategies to track, analyze, and optimize your TikTok presence.

Building Brand Loyalty: 10 Proven Strategies for Revenue Boosts

Did you know that 77% of consumers return to the same brands over and over again? Customer loyalty is a powerful asset. Learn how to obtain it with our 10 tips.

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