Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

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Interview: Ross Quintana on How to Value and Measure Influencer Marketing

Influencer marketing is the fastest-growing online customer acquisition method with 22% effectiveness. Why is that? Ross explains it all.

INTERVIEW: Monika Czaplicka on How to Win in a Social Media Crisis

In the case of a social media crisis, are you prepared? Get some professional tips on how to not just survive but WIN a social media crisis - straight from an expert!

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How to Win Your Customers’ Hearts?

Sales are vital to any business. That's why building a strong brand that resonates with consumers is a must. See how to do it yourself!

Interview: Birgit Pauli-Haack on How to Win the Marketing Game

Check our interview with Birgit Pauli-Haack and see what she thinks about digital marketing, online presence and the usage of social media monitoring tools.

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Share of voice is one of the most important marketing metrics. It will help you to measure brand awareness and increase your market share! Read the article!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.