Content creation or marketing a product or service without customer personas can be hit or miss. Learn how to create customer personas that will help communicate with your target audience more effectively.
Social communities are great places for gathering customer feedback but also work miracles for generating hot leads. Here's everything you need to know before planning a social community management strategy.
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Once you have your awesome website, you need to take care of its promotion. Check out top 7 ways to let people on the Internet know that you exist!
Personalisation in marketing is a recurring theme. Our friend, Andrei Tiburca, shares his thoughts on how can we make marketing more personal.
A community manager's toolkit consists of a wide variety of tools. Have a look at some of those we use and let us know what would be your additions to the list!
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