Online Presence Score is a metric that can help you understand how popular is your business online. Learn how to measure it inside this article.
Measuring the earned media value will help you determine the results of your PR campaign. Learn how to do it effectively!
Here're bulletproof marketing tactics to build brand awareness and enjoy the fruits of a strong social media presence.
A brand health check will help you measure how your brand can help you achieve your business goals. Here's how to conduct a brand health check!
Creating your personal brand shouldn't be a complicated process. Take a look at our comprehensive guide to branding and start the process!
Unlinked brand mentions make a huge opportunity for backlink acquisition and boosting your website’s rankings. In this article, you’ll learn how to find and keep track of you unlinked brand mentions. Without further ado, let’s get to it. How to find unlinked brand mentions? The best way to find online mentions about your brand is […]
Brand tracking will reveal a lot of insights about your brand that will help you make more informed business decisions.
A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.
The share of voice is one of the most important marketing metrics. It will help you to measure brand awareness, find influencers, and increase your market share!
Crisis communication will help your brand survive an unfortunate event. See how to develop an effective crisis communication plan.