How do customers feel about your products or services? That's important question business owners shouldn't neglect. Positive and negative words matter. The good news is that you can measure customer satisfaction through sentiment analysis.
The share of voice is one of the most important marketing metrics. It will help you to measure brand awareness, find influencers, and increase your market share!
Employer branding is a process that differentiates an organization from its competitors by building relationships with potential and current employees.
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With over 1 billion active users, TikTok is on a roll. This combination of Musical.ly, Vine, Instagram, and Snapchat is growing like crazy and winning the hearts of generation Z. TikTok was the most downloaded app of 2021. Nothing indicates this trend is going to change. What makes TikTok attractive is something other social media […]
![Guide to brand monitoring + TOOLS [2022 update]](https://brand24.com/blog/wp-content/uploads/2019/08/Top-10-brand-monitoring-tools-640x300.png)
Take a look at 10 top brand monitoring tools that will help you keep your finger on the pulse!
Few words about what brand reputation management is, what it consists and why is it important for your business.
![How to Conduct a Brand Audit? The 5 Step Guide [2022]](https://brand24.com/blog/wp-content/uploads/2018/05/brand_audit_2-640x300.jpeg)
A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.
Using Quora for business might seem like a daunting task. Have a look at what we've learned and tested and start implementing some of the tips today.
Brand sentiment is a critical aspect of evaluating the health and reputation of your business. Brand sentiment, or net brand attitude, gauges how people feel about their interactions with your firm online. Brands must carefully monitor this dynamic so that they can enhance those aspects of their business that will most positively impact customer experience! […]
A guide to social media audit will help you make the most of your social media strategy. Take a look and determine the right social media strategy for your brand.
