Brand sentiment is a critical aspect of evaluating the health and reputation of your business. Brand sentiment, or net brand attitude, gauges how people feel about their interactions with your firm online. Brands must carefully monitor this dynamic so that they can enhance those aspects of their business that will most positively impact customer experience! […]
A guide to social media audit will help you make the most of your social media strategy. Take a look and determine the right social media strategy for your brand.
Online Presence Score is a metric that can help you understand how popular is your business online. Learn how to measure it inside this article.
Measuring the earned media value will help you determine the results of your PR campaign. Learn how to do it effectively!
We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis? How sentiment analysis is done? Challenges of sentiment […]
Here're bulletproof marketing tactics to build brand awareness and enjoy the fruits of a strong social media presence.
A brand health check will help you measure how your brand can help you achieve your business goals. Here's how to conduct a brand health check!
Creating your personal brand shouldn't be a complicated process. Take a look at our comprehensive guide to branding and start the process!
Unlinked brand mentions make a huge opportunity for backlink acquisition and boosting your website’s rankings. In this article, you’ll learn how to find and keep track of you unlinked brand mentions. Without further ado, let’s get to it. How to find unlinked brand mentions? The best way to find online mentions about your brand is […]
Brand tracking will reveal a lot of insights about your brand that will help you make more informed business decisions.