Category: Branding

What is sentiment analysis and how to do it by yourself

What is sentiment analysis and how to do it by yourself

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis? How sentiment analysis is done? Challenges of sentiment […]

Tom
February 13, 2021 ・ 9 min read
How to find unlinked brand mentions?

How to find unlinked brand mentions?

Unlinked brand mentions make a huge opportunity for backlink acquisition and boosting your website’s rankings. In this article, you’ll learn how to find and keep track of you unlinked brand mentions. Without further ado, let’s get to it. How to find unlinked brand mentions? The best way to find online mentions about your brand is […]

Tom
September 18, 2020 ・ 4 min read
How to conduct a brand audit?

How to conduct a brand audit?

A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.

Marta
August 10, 2020 ・ 8 min read
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