How to Respond to TikTok comments? 5 Golden Rules

TikTok can be a wild ride, especially when your content goes viral. With all that attention comes a flood of comments, and how you handle them can make or break your online reputation.

Just look at James Charles – when he ignored the wave of negative comments on his TikTok, it spiraled into a huge PR mess. He lost most of his following, and his reach dropped.

To help you avoid that kind of drama, I’ll explain how to respond to TikTok comments like a pro. Let’s get into it!

Knowing how to respond to TikTok comments is crucial for maintaining strong engagement and a positive online presence. Focus on key comments, use video replies for impact, and stay consistent in your interactions.

How to quickly find the most important TikTok comments?

If your brand is getting attention on TikTok, you probably get tons of comments every day. It’s in the platform’s blood. When the video goes viral, you get the attention.

But it’s the keeping it high the hard part. You usually get lots of attention that quickly disappears.

So, how to keep the engagement level high? Respond to comments!

These comments don’t have to be under your own videos. Other TikTok users can also mention you beyond your profile on the platform and you should answer these too.

I believe every relevant interaction is a step forward to your Tiktok success.

But how do you find the most important comments? Most of them are just user tags and emojis in the comments section, like the ones below:

There are basically two ways to do that, one that: 

• Will help you go through your own comments
• Will enable you to find also the ones beyond our TikTok profile

Let’s start with going through your won comments, as this is how most of the users do it.

1. You go to your notifications tab
2. Filter to show the comments only
3. And browse through them manually

I know it’s time-consuming, but it does work!

And here’s the second method – using social media monitoring tools.

Media monitoring tools can find the most important comments and analyze them for you (also the ones on other users’ profiles). Later on, you can filter your comments by:

• Sentiment
• Influence score 
• Importance 
• Intent

If you want to find only the most important TikTok mentions – just filter your results by “importance”.

Here’s what it looks like in the Brand24 dashboard:

The cool part about using an external tool is that you don’t have to keep checking them by yourself. 

Brand24 offers storm alerts (notifications about the increase in mentions) or email notifications. It’s even possible to get the Slack integration. So, you’ll never miss a comment!

And that’s not all. When you’re flooded with mentions and wonder what happened, you can use the Anomaly Detector feature.

It’s an AI-based tool that identifies the reasons behind your mention increases automatically.

Take a look:

How to Respond to TikTok comments? 5 Golden Rules

01 Focus on the most important TikTok comments first

Before replying to comments on TikTok, it’s wise to pick the ones that really matter.

If Taylor Swift commented on your video, you’d definitely want to reply, right?

Ignoring high-reach comments is like missing out on a chance to connect with your new fans and potential followers.

If you miss it, you could lose the chance to reach a wider audience.

Or imagine this specific comment you missed is negative – not responding could lead to a PR crisis. 

People might think you’re ignoring the issue, which can cause more negativity to spread. Handling it well, though, can turn things around and improve your TikTok performance!

My tip is to use social listening tools to simplify the process and easily detect the most impactful comments.

Here’s how you can do that using the Brand Assistant in Brand24:

02 Reply to a TikTok comment with a video response

Replying to a TikTok comment with video responses is the most engaging way. It shows you’re paying attention and makes your followers feel seen.

Plus, TikTok’s algorithm loves engagement, so a video reply can help boost your reach and attract new followers.

And here’s the best part: People are more likely to stick around your profile and check out your other videos through the comments. This means more views on your past and future content, too.

It’s actually super easy to use the video response feature.

With just a few steps, you have your video replies!

How do I reply to a comment in a new video?

1. Choose a comment from one of your TikTok videos.
2. Tap ‘Reply’ underneath the comment.
3. Click on the record icon next to the text box.
4. It will add a comment sticker that you can move around.

That’s it!

This is what it will look like after uploading to your profile and on the For You page:

And in the comments section:

Psst… You can customize this comment sticker – make it bigger or smaller. As you wish!

Why can’t I reply to a TikTok comment with a video?

Here’s the thing – you can reply with a new video only to the original comment under your own video.

If you want to reply to a comment about yourself under someone else’s video, you have to do it using text only.

03 Keep it fun

People look for authenticity on TikTok. If you want to build connections and brand awareness – have fun when replying in the comments.

A fantastic example of how to do it is Rayanair’s communication:

04 Keep an eye on the sentiment of comments

Remember the situation with Charli D’Amelio a while back? She faced a ton of backlash over a video where some fans thought she was being ungrateful. If she hadn’t paid attention to the growing negative comments, it could have spiraled out of control even more.

By tracking what people were saying and addressing it quickly, she was able to manage the situation better and keep her reputation intact.

It’s super important to stay on top of what people are saying about you on TikTok -whether it’s good or bad!

05 Be consistent and timely

One crucial aspect of responding to TikTok comments is consistency.

It’s not just about replying to one comment and calling it a day – you need to stay on top of your game regularly.

Responding quickly shows that you’re active and engaged with your community, which can boost your credibility. 

Just look at how Wendy’s handles their social media – they’re always on the ball, responding fast and often with a fun twist.

Consistency helps build a stronger connection with your followers, making them feel valued and more likely to stick around.

Example response to a TikTok comment

But I get it. Sometimes it’s hard to instantly find the idea for a creative comment reply. You may waste an hour and the 404 not found would still be in your mind.

So, take a look below and get inspired! 

Here are three ways to answer a positive, neutral, and negative comment on TikTok (with examples!):

1. Positive comment response

When you receive a positive comment, it’s your time to shine and show appreciation.

Acknowledge the compliment or support, and consider adding a personal touch to make the commenter feel valued. You can also use this opportunity to encourage further interaction by asking a follow-up question or suggesting related content.

Example:

Comment: “This video is amazing! I love the tips you shared! 🌟”

Response: “Thank you so much! I’m so glad you found the tips helpful! 😊 Have you tried any of them yet? Let me know how it goes! 💪”

Why it works?

This response shows gratitude and keeps the conversation with the TikTok user going, which can lead to more engagement on your post.

2. Neutral comment response

Neutral comments are typically straightforward or fact-based, without much emotion involved.

These are great opportunities to provide relevant additional information, clarify any points, or simply engage with the original commenter in a friendly manner. It’s also a good chance to encourage them to explore more of your content.

Example:

Comment: “This video was interesting.”

Response: “Thanks for watching! I’m glad you found it interesting. If you liked this, you might enjoy my video on [related topic]! Check it out! 😊”

Why it works?

A neutral comment can easily be turned into an opportunity for deeper engagement. By suggesting more content, you guide the viewer to spend more time on your profile, potentially increasing your overall reach.

3. Negative comment response

Negative comments can be tricky, but they’re also an important chance to show your professionalism and willingness to address concerns.

Start by acknowledging the comment and validating the person’s feelings.

Offer a solution or clarification if possible, and always keep the tone respectful and calm. If the issue is serious, consider taking the conversation to a private message to resolve it more effectively.

Example:

Comment: “I didn’t like this video. The tips didn’t work for me at all.”

Response: “I’m sorry to hear that the tips didn’t work for you. Everyone’s experience can be different, but I appreciate your feedback. If there’s something specific that didn’t work, I’d love to help – feel free to DM me, and we can chat more about it!”

Why it works?

This response shows that you take feedback seriously and are willing to help, which can turn a negative experience into a positive one. Even if the commenter doesn’t respond – other viewers will see that you handle criticism gracefully, which can enhance your reputation.

Pro tip: You can use the Brand Assistant to help you address the comments.

And it doesn’t have to be written. If you want to answer with a video reply – just ask the chat to prepare a scenario!

Can I delete negative TikTok comments?

Well, from a technical point of view – yes. But here’s a list of why you should think twice before deleting negative TikTok comments:

1. Builds trust: Leaving negative comments shows transparency and honesty, which helps build trust with your audience.
2. Address issues: Responding to criticism gives you a chance to turn negatives into positives and show you care about feedback.
3. Boosts engagement: Even negative comments add to your engagement, helping your video reach more people.
4. Avoids PR crisis: Deleting comments can look like censorship and lead to backlash. It’s better to handle criticism openly.
5. Shows professionalism: Handling criticism well reflects maturity and professionalism, positively affecting your brand’s image.
6. Promotes positive interaction: Engaging respectfully with negative comments encourages a supportive community environment.

Conclusion

Responding to TikTok comments isn’t just something you should do; it’s something you need to do to keep your audience engaged and your brand growing.

I’ve been around TikTok long enough to know that how you handle your comments can make or break your game.

Key takeaways:

1. Focus on the important ones first: Always prioritize the comments that matter most. If someone with a big following or a viral comment pops up, ensure you’re on it. Trust me, this can save you from a potential PR nightmare and help you connect with your biggest fans.
2. Video replies are your friends: If you haven’t tried replying with videos yet, you’re missing out. They’re super engaging and show your followers you’re really paying attention. Plus, they help keep people on your profile longer, which means more views for you.
3. Consistency is key: Don’t just reply to one or two comments and call it a day. Stay on top of your comments regularly.

So, ready to up your TikTok game? Start with a Brand24 trial and never miss an important comment again!