My Top 13 Helpful Marketing Reporting Tools & Software in 2024

Sick of wasting hours on boring spreadsheets just to put together marketing reports? I get it.

You’re usually pulling data from a ton of different places. Doing it all manually is exhausting, error-prone, and… simply a waste of time. There’s even a risk that by the time it reaches the decision-makers, the data is already outdated, slowing down your marketing strategy.

But don’t worry. Digital marketing reporting software is here to save the day.

Marketing reporting tools automatically gather data from all your marketing channels (social media platforms, websites, email campaigns), and turn it into easy-to-read reports. You’ll get actionable insights on key metrics like website traffic, leads, signups, and conversion rates, helping you and your marketing team make smarter, faster decisions.

Scroll to find the perfect reporting tool that’ll take your business to the next level!

What are marketing reporting tools?

Years go by and as a marketer, I started to value marketing reporting software more. It’s essential for presenting my progress to managers and to easily track my progress.

Marketing reporting tools automatically gather and analyze data from various marketing channels, such as:

• social media
• email campaigns
• websites
• ads

They help me track important marketing metrics like:

• website traffic
• conversion rates
• engagement across different platforms

And can gather it all in one place!

I can quickly show how campaigns are going, show ROI, and adjust my marketing campaigns according to the data. It’s a lot more effective than trying to piece together data manually.

Let’s find the best reporting tool for you and your company. Here’s a list of my top 13 tools that should fulfill your needs.

The best marketing reporting tools in the market

01 Brand24

Brand24 is a sophisticated reporting tool. With its media monitoring and social listening capabilities, it gathers online mentions of your brand or targeted keywords and analyzes this data for you.

It’s especially useful for digital marketers, PR specialists, and business owners, but frankly speaking, the whole team can find it useful.

Brand24 will send you e-mail notifications whenever somebody mentions your brand online and allows scheduling reports with your Internet presence.

You will find out who is talking about your organization and…

Key features:

• Social and non-social reach
• Conduct competitor analysis
• Find the most influential social media profiles in your niche
• AI insights and automatically generated charts
• Customizable reports
• E-mail alerts

All in one place!

Take a look below. This is what I wanted in my marketing report by Brand24:

And this is the final report:

02 Insights24

For people, who are too busy to analyze the data collected by marketing tools manually, there’s Insights24.

Insights24 is a platform that aggregates data from various marketing channels. A highly qualified team of data analytics will create a custom report just for your brand. I tested it, and I appreciate the fact that you don’t have to be hands-on – you can be sure the report is well done.

What distinguishes Insights24 from regular digital agencies is that they can provide valuable insights tailored to your needs. Each report template can be discussed individually – whether it’s about a specific marketing campaign or you need a general marketing report.

Key features:

• Custom report creation by a team of data experts
• Data aggregation from various marketing channels
• Personalized insights tailored to your brand’s needs and custom data
• Customizable report templates discussed individually

Here’s a sample report by Insights24:

03 Looker Studio (formerly known as Google Data Studio)

Almost every marketer uses Google Analytics, but Looker Studio (formerly Google Data Studio) deserves its own recognition. I value this reporting software for its versatility and ability to combine data from multiple sources, making it much more dynamic than Analytics alone.

Looker Studio is custom marketing reporting software that can combine different data sources and refresh automatically.

Apart from importing various metrics, it allows you to create pivot tables and visualize data in diverse forms. Check Looker Studio dashboard examples to learn how to set up your reporting for different data channels.

Key features:

• Combines data from multiple sources
• Automatic data refresh capabilities
• Pivot tables and advanced data visualization options
• Flexible, custom reporting
• Extensive dashboard customization for various needs

04 Piwik PRO

Coming back to Google Analytics, it’s impossible not to mention Piwik PRO – which is a great alternative.

Especially with the switch to GA4, marketers are looking for alternatives to Google Analytics as it has become super hard to navigate.

Piwik PRO is a great marketing reporting software. It features a simple yet functional design and easy access to marketing data. 

The tool also lets you schedule automated reports, which are delivered straight to your inbox – a feature I find incredibly convenient (and your marketing will surely do too).

Key features:

• Easy-to-navigate alternative to GA4
• Functional and user-friendly design
• Scheduled automated reports delivered via email
• Greater control over marketing data privacy and ownership

05 Ahrefs

Ahrefs is a great digital marketing reporting tool for SEO. But don’t scroll! Other specialists will also find interesting data using this tool.

First and foremost, Ahrefs will report your positions and visibility in Google search. But using advanced metrics, this digital marketing reporting software can also automatically analyze potential traffic for various keywords or domains.

That means you can estimate the traffic your competitors have as well as their strongest organic search results, domain authority, backlink monitoring, and many more insights.

Ahrefs is definitely worth checking – even if you are not an SEO specialist.

Key features:

• Track your rankings and visibility in the Google search console
• Analyze competitors’ traffic and top organic keywords
• Backlink monitoring and domain authority tracking
• Detailed insights on organic search results

06 Whatagraph

How else would you want to present your marketing reports, if not with some fancy graphs?

If you love presenting data visually, Whatagraph is a great tool for creating visually appealing reports. I’ve found it particularly useful for automating digital marketing reports and eliminating the need for PowerPoint presentations.

Whatagraph simplifies the reporting process with pre-made templates and automation features. It pulls data from various sources, so everything is presented in one place without the hassle of manual work.

Key features:

• Automates reporting with pre-made templates
• Centralizes data from multiple data points
• Reduces time spent on manual report creation
• Visualizes data in a clean, easy-to-read format

07 Swydo

Online marketing reporting software like Swydo is another great tool to quickly create customized and automated reports.

Trusted by thousands of companies across the world, Swydo is a marketing reporting tool that will measure and analyze key metrics from multiple data sources. Its KPI monitoring tool is especially useful when you want to quickly check if your digital marketing campaigns are going well or need improvements.

Key features:

• Custom and automated reporting solutions
• Real-time KPI monitoring from multiple data sources
• User-friendly interface for quick campaign analysis

08 AgencyAnalytics

AgencyAnalytics is aimed at digital marketing agencies that seek automated reporting solutions.

This marketing agency reporting software offers automated reporting, customizable dashboards, and more. If your agency has multiple clients and each one needs slightly different marketing reports, you can try this tool to automate your work. Once you set up report templates, you can schedule email notifications with marketing KPIs your clients need.

Key features:

• Automated client reporting with customizable dashboards
• Simplifies multi-client reporting workflows
• Scheduled email notifications with key metrics
• Flexible templates for different client needs

09 Supermetrics

Supermetrics is another popular tool that combines multiple data sources into one tool and presents the results in a simplified version to improve your reporting efforts.

Supermetrics also offers dedicated products for the most popular marketing data sources, such as Data Studio, Google Sheets, Azure Synapse Analytics, and more.

The tool is aimed at marketing and SEO professionals who seek in-depth analytics and insights about their marketing efforts.

Key features:

• Integrates with popular data platforms like Google Sheets and Data Studio
• Automates data collection from multiple sources
• In-depth analytics for marketing and SEO professionals
• Customizable dashboards and reports

10 DashThis

DashThis is one of the most user-friendly reporting tools out there. I’ve enjoyed using it for how quickly it allows me to generate reports and dashboards. With over 34 integrations and no limits on the number of users, DashThis can accommodate your entire team.

Key features:

• Access to over 34 digital marketing tools
• User-friendly dashboard creation
• Unlimited users for team-wide access
• Easy-to-use interface for report generation

11 Klipfolio

Klipfolio is a strong business intelligence tool.

It makes it possible to add data from various platforms and display the key metrics in interactive, real-time dashboards.

I like the drag-and-drop interface that lets you build custom reports without coding, which is perfect for marketers who want both flexibility and ease of use.

Klipfolio also provides pre-built templates, making it quick to set up reporting for common metrics.

If your team is working across multiple tools, you can manage and visualize everything in one place.

Key features:

• Custom dashboards with real-time data
• Over 500 integrations with popular marketing tools
• Role-based access control for team management
• Pre-built templates for faster setup

Here’s an example of a Klipfolio marketing dashboard:

12 Databox

In a need of comprehensive yet simple reporting? Databox is the answer. What I value most about it is its ability to pull data from multiple sources. It presents it in a visual, easy-to-understand format.

Plus, it has a library of pre-built templates, which makes creating reports a breeze. You can even monitor metrics in real time on your mobile app, which is super handy when you’re on the go (or when you’re addicted to your job).

Key features:

• Mobile-friendly dashboards and real-time data tracking
• Pre-built templates for easy setup
• Integration with over 70+ data sources

This is what it looks like:

13 Mixpanel

Mixpanel offers deeper insights into user behavior and retention. It focuses on events-based tracking and gives you insights into user engagement.

I’ve found this tool useful for tracking how customers interact with products and what keeps them coming back.

I think it can be especially powerful for SaaS businesses and mobile apps.

Key features:

• Detailed user behavior and retention analytics
• Customizable event tracking
• A/B testing for product optimization
• Real-time data monitoring

Why marketing reporting tools are a must in 2024?

In this crazy digital marketing world, data is your best friend… But raw data is just a noise unless you can turn it into actionable insights.

That’s where reporting tools come in. They automatically collect and compile data from all your digital marketing channels

Here’s the thing: 40% of organizations are increasing their data-driven marketing budgets because they know that data isn’t just a buzzword – it’s the key to unlocking growth and maximizing ROI. 

So, if you’re still manually crunching numbers, you’re leaving money on the table.

How to Choose Marketing Reporting Tools?

Depending on your key metrics and the data sources you want to analyze, there are different tools designed for specific purposes.

That’s why before you start searching for the right reporting tool, it’s important to ask yourself: What do I want to track? What are my KPIs?

So, what types of reporting tools are out there? Typically, you’ll find yourself choosing from one of the following categories:

1. Marketing analytics software
   These help you understand what’s happening on your website. It shows you where your visitors are coming from (like social media, ads, or search engines) and what they do once they get there. It’s all about tracking user activity, like which pages they visit or how long they stay.
   
2. Marketing attribution software
   This goes a step further. Attribution software focuses on why things are happening by helping you figure out which marketing efforts are actually driving results. It tells you which specific channels or campaigns (like a Facebook ad or an email campaign) are leading to conversions or sales. It’s perfect when you want to know what’s making your visitors take action and generating the most revenue.
   
3. Business intelligence software
   For managers and executives who need to make high-level, data-driven decisions – business intelligence tools are essential. These tools gather, store, and analyze large amounts of data, giving leaders the insights they need to make well-informed organizational choices.
   
4. Data visualization software
   Have a lot of data but need a way to present it clearly? Data visualization tools are perfect for turning complex data into easy-to-understand visuals like charts, graphs, and tables. If you’re looking to communicate insights clearly or tell a story with your data, this is the tool you need.

Each tool has its own pros and cons, so knowing what you want to track and measure will help you find the best fit for your marketing needs.

Which reporting tool is the best for my organization?

As you can see, there are plenty of marketing reporting tools to choose from.

And you will be the best judge to decide which platform will suit you. Hopefully, with this roundup, you have a good overview of what’s out there along with a handful of recommendations.

You need to think of what you are reporting most often and what’s the most time-consuming. Then, compare your issues with the solutions mentioned above.

I’m sure you will find some interesting reporting tools that will help you with automated marketing reports and save you some precious time.

Check: How to Create a High-Quality Social Media Report?

What to look for in a reporting tool?

Choosing the right reporting tool can be not so obvoius. There are tons of options out there, each with its own set of features. 

So, how do you pick the best one?

Here are my tips to consider:

1. Data sources: Ensure the tool integrates with all the platforms you use, like Google Analytics, Facebook Ads, Mailchimp, and more. The more data sources, the better.
2. Customizability: Look for tools that allow you to customize your reports to show the metrics that matter most to you.
3. Automation: The whole point is to save time, right? Choose tools that offer automated reporting and data refreshes.
4. User-friendly: Even the most powerful tool is useless if it’s too complicated to use. Pick something that’s intuitive and easy to navigate.
5. Scalability: Whether you’re a small business or a large agency, make sure the tool can grow with you.

Benefits of using marketing reporting tools

Still thinking if it’s worth it? Here’s a list of benefits you should consider:

1. Marketing reporting tools give you real-time data to improve decisions.
2. They save time by automating data collection.
3. Real-time data helps you adjust campaigns while they’re running.
4. They integrate data from multiple platforms into one dashboard.
5. Reports can be customized to focus on the metrics you need.
6. Teams can share insights and reports easily with stakeholders.
7. You can compare your performance to competitors or industry benchmarks.
8. Automation reduces human errors, leading to more accurate data.

Conclusion

When creating, assessing, and implementing marketing strategies, you handle large amounts of data. It’s not whimsy.

You need a solution that can manage all the data you require. That’s exactly what marketing reporting tools do.

Key takeaways:

1. Most of the tools mentioned offer free trials. Testing these tools before committing to a paid plan allows you to see how well they meet your reporting needs and integrate with your existing platforms.
2. Tools like Looker Studio and Whatagraph automate the process of gathering data from various sources (like Google Analytics, social media platforms, and email campaigns), helping you save hours that would otherwise be spent manually compiling data into reports.
3. Solutions like Swydo and AgencyAnalytics allow you to fully customize your reports to show the metrics that matter most to your team or clients.

Hopefully, this guide will make your reporting results much easier to achieve. Start with the Brand24 trial now and become a shining star in your organization!