My Top 11 Helpful Marketing Reporting Tools & Software in 2025

Understanding data is a big part of a marketer’s life, from tracking marketing data to visualizing insights and generating reports. Let me introduce you to 11 tools to speed up this reporting process – automate data collection and analysis, save time, and reduce costs!

Marketing reporting tools automatically gather data from all your marketing channels—social media, websites, email marketing—and transform it into clear, actionable reports. You’ll get actionable insights on website traffic, leads, signups, and conversions, helping you and your team make smarter, faster decisions.

Scroll down to find the perfect reporting tool to take your marketing performance to the next level!

What are marketing reporting tools?

The right digital marketing reporting platform is a secret weapon for companies and marketers. They provide clear, reliable data without having to spend hours analyzing numbers.

Over time, I have realized how valuable marketing reporting software is. Not just for tracking progress but also for presenting accurate results to managers or reporting to clients without getting lost in spreadsheets.

And the best part? Everything is gathered in one place!

Still thinking if it’s worth it? Here’s a list of benefits to consider:

Looks good, right? 

Check out my top 11 digital marketing reporting tools to find the perfect fit for your needs!

01 Brand24

Introducing one of my favorite tools—Brand24. 

It delivers instant sentiment analysis and engagement tracking, saving time and revealing insights into brand perception. I’ve found their custom metrics providing deeper insight into brand awareness and reputation very helpful, including:

• Influence Score: Prioritizes the most influential mentions
• Presence Score: Measures overall online visibility
• Sentiment Analysis: Detects positive, negative, or neutral mentions

These insights are especially useful for launching new products or refining campaigns.

Check out the marketing report templates yourself, which you can generate with just a few clicks:

👉 Interactive Report Example
👉 PDF Report Example
👉 Competitor Comparison Report

Created marketing report by Brand24:

As you can see, Brand24 reports integrate data from all social media platforms. It allows me to check marketing campaign performance across multiple channels and easily share with the rest of the team, even by link.

Here is how I customized my report:

💡It’s useful for: 

• Digital marketers
• PR specialists
• Business owners
• Everyone who wants to know what people are talking about their brand

🔧 My favorite features:

• Customizable reports –Generate PDF and email reports, perform comparisons, and share instantly with QuickShare—all powered by multiple data sources.
• Competitor tracking – Including key metrics, such as share of voice or volume of mentions.
• In-depth sentiment analysis – Understand how people truly feel about your brand.
• AI-powered tools – Various AI features like Brand Assistant, Insights Analysis, and more make data interpretation even easier.
• Real-time alerts – Get updates via email or Slack, whenever somebody mentions your brand, so you’re always in the loop.

02 Insights24

For people who are too busy to manually analyze the data collected by marketing tools, there’s Insights24.

What sets Insights24 apart from regular digital agencies is that it provides valuable information tailored to your needs. 

Each report template can be discussed individually – whether for a specific marketing campaign, or you need a general marketing report.

Here’s a sample report by Insights24:

Insights24 reports are detailed with in-depth insights, analysis, recommendations, and visualizations – easy to share with the entire team or clients.

💡It’s useful for:

• Digital marketers
• Business owners
• Data analysts 
• PR specialists 

🔧 My favorite features:

• Custom data by a team of data experts
• Data aggregation from various marketing channels
• Personalized insights tailored to your brand’s needs and custom data
• Customizable report templates are discussed individually

03 Looker Studio (formerly known as Google Data Studio)

Almost every marketer uses Google Analytics, right? But Looker Studio (formerly Google Data Studio) deserves its own spotlight. 

Looker Studio automatically updates data from multiple platforms, making it perfect for managing campaigns. Its pivot tables, interactive charts, and customizable dashboards help you quickly spot trends and track performance. 

Plus, its user-friendly interface and easy sharing options simplify team collaboration, while integrations with tools like Google Analytics and Google Ads turn raw data into actionable insights.

Here you can check more Looker Studio dashboard examples.

💡It’s useful for:

• Digital marketers
• Business owners
• Data analysts 
• PR specialists 
• Agencies & teams 

🔧 My favorite features:

• Combines data from multiple sources
• Automatic data refresh capabilities
• Pivot tables and advanced data visualization options
• Easily export data

04 Piwik PRO

Coming back to Google Analytics, it’s impossible not to mention Piwik PRO – which I feel is a great alternative.

Especially since Google Analytics’s complex navigation is becoming a struggle for many marketers. 

One feature what do I like best? It’s an automated marketing reporting tool – you can set up generated reports that go directly to your inbox, saving your time and marketing efforts.

Real-time visits overview by Piwik:

It’s a clean, user-friendly interface and easy access to key marketing performance – something every data-driven marketer can appreciate.

💡It’s useful for:

• Enterprises & regulated industries 
• Marketing & analytics teams 
• Data-driven businesses 

🔧 My favorite features:

• Easy-to-navigate alternative to GA4
• Functional and user-friendly design
• Scheduled automatic reports delivered via email
• Greater control over marketing data privacy and ownership

05 Ahrefs

Ahrefs is well known as a powerful analytic tool for SEO, I know. But don’t scroll just yet! 

At its core, Ahrefs helps track a website’s positions and visibility, but it goes much further. 

With advanced marketing metrics, this tool can automatically analyze potential traffic for specific keywords, domains, and backlinks monitoring, giving you a competitive edge.

What does it mean?

With Ahrefs, I easily spy on my competitors’ traffic, discover their strongest organic search results, monitor domain authority, analyze backlinks, and much more.

Sounds good, even if you’re not an SEO specialist, right?

💡It’s useful for:

• Digital marketers
• SEO specialists
• Data analysts 
• PR specialists 

🔧 My favorite features:

• Track your rankings and visibility in the Google search console
• Analyze competitors’ traffic and top organic keywords
• Detailed insights on organic search results

06 Whatagraph

Creating reports is only half the battle. 

Presenting all those tables, data, and marketing metrics in a clear, engaging way for the client or the rest of the team is another challenge. 

This is where Whatagraph steps in, transforming data into visually appealing stories.

This marketing reporting tool is designed to help quickly track performance across multiple platforms without spending hours on manual reporting. 

I’ve found it particularly useful for automating digital marketing reports and eliminating the need for PowerPoint presentations – what a relief!

Marketing analytics report by Whatagraph:

💡It’s useful for:

• Marketing agencies 
• Social media managers 
• PPC specialists
• Business owners 

🔧 My favorite features:

• Create custom reports
• Centralizes data from multiple data points
• Visualizes data in a clean, easy-to-read format

07 Swydo

Swydo is an Online marketing reporting software designed for anyone who wants to track performance and streamline the reporting process without manually pulling data.

Personally, I find Swydo’s report templates to be a time saver. 

Instead of creating reports from scratch, I can simply choose a ready-made template for PPC, SEO, or social media. Customize it to my needs, and schedule an automatic upload. It’s quick, easy, and takes the stress out of reporting.

💡It’s useful for:

• Social media managers 
• Marketing agencies 
• PPC specialists

🔧 My favorite features:

• Custom reporting solutions
• Real-time KPI monitoring from multiple data sources
• User-friendly interface for quick campaign analysis

Try the best marketing reporting tool!

08 AgencyAnalytics

Now is a reporting software specially designed for digital marketing agencies that need efficient, automated, and customizable marketing reporting software solutions. 

This marketing reporting software streamlines the entire process, saving time and ensuring consistency. Instead of manually creating reports for each client, it automates the process.

AgencyAnalytics offers one-click reports, customizable dashboards, and more – perfect for agencies managing multiple clients with different marketing reporting needs. With pre-built templates and drag and drop builder widgets, you can easily customize reports to highlight the marketing KPIs that matter most to each client.

💡It’s useful for:

• Marketing agencies
• Content creators
• Social media managers

🔧 My favorite features:

• Automated client reporting with customizable dashboards
• Simplifies multiple client reporting workflows
• Flexible templates for different client needs

09 Supermetrics

Supermetrics is a popular digital marketing reporting software.

Instead of manually collecting data from various sources, Supermetrics automatically pulls marketing and SEO data into the tools you already use, saving you time and improving efficiency.

One of its biggest advantages is seamless integration with leading marketing data platforms, offering dedicated products for Looker Studio (formerly Data Studio), Google Sheets, Azure Synapse Analytics, BigQuery, and others.

💡It’s useful for:

• Digital marketers
• Data analysts 
• PR specialists 
• Agencies & teams 

🔧 My favorite features:

• Connects 100+ data sources
• In-depth analytics for marketing and SEO professionals
• Customizable dashboards and reports

10 DashThis

DashThis is one of the most user-friendly digital marketing reporting tools. 

With more than 34 integrations, DashThis pulls key marketing data from platforms like Google Analytics, Facebook Ads, LinkedIn, and others, automating reports with just a few clicks.

Online marketing reporting software solutions: DashThis

💡It’s useful for:

• Digital marketers
• PR specialists 
• Agencies & teams 

🔧 My favorite features:

• Access to over 34 digital marketing tools
• User-friendly dashboard creation
• Unlimited users for team-wide access

11 Klipfolio

Why did I choose Klipfolio to wrap up this list? 

Mainly for its data-rich and customizable dashboards. But also because of its great cooperation capabilities.

Klipfolio is made up of three main tools:

• Klips: This is where you can build custom dashboards and reports, perfect for analysts who need to track, measure, and share LinkedIn metrics.
• PowerMetrics: Designed with leaders in mind, this tool lets non-technical users create charts and segment data with simple filters—no advanced help needed.
• MetricHQ: Think of this as an internal dictionary for all things metrics and KPIs, keeping everyone on the same page.

It’s a full-scale business intelligence tool that makes data accessible, visual, and actionable.

I like the drag and drop interface that lets you create custom reports without coding. 

💡It’s useful for:

• Marketing teams
• Business owners & executives 
• Agencies 

🔧 My favorite features:

• Drag and Drop Report Builder 
• Advanced-Data Customization
  

FAQ

Why are marketing reporting tools a must in 2025?

Let’s be honest – marketing moves fast, and data is everything. 

But here’s the thing: raw numbers mean little if you don’t know how to use them. And spending hours manually compiling reports and trying to make sense of spreadsheets doesn’t sound at all appealing.

This is where marketing reporting platforms come to the rescue. They automate the entire process, taking data from all digital marketing channels and turning it into clear, useful information – without the headache.

Here’s the thing: 40% of organizations are increasing their data-driven marketing budgets because they know that data isn’t just a buzzword – it’s the key to unlocking growth and maximizing ROI. 

So if you’re still manually calculating numbers, you’re wasting time and leaving money on the table.

How to Choose the Best Marketing Reporting Software?

With so many online marketing reporting tools available, choosing the right one depends on what you need to track and where the data is coming from. 

Some tools focus on website analytics, while others specialize in marketing attribution, business analytics, or data visualization.

Start with the basics: What are your goals?

Before delving into specific tools, ask yourself:

• What key metrics do I want to track? (Site traffic, conversions, ROI?).
• What data sources do I need? (Google Analytics, social media, CRM?)
• Do I need automation, integration, or custom dashboards?

Once you have a clear picture of what’s most important, it’s easier to choose the right type of reporting software.

Here are the four main types of marketing reporting tools to consider:

📊 Marketing Analytics Software – Track What’s Happening

This type of tool helps you track traffic sources (social media, ads, search engines) and analyze user behavior—which pages they visit, how long they stay, and what actions they take. It’s all about understanding your audience’s journey.

🎯 Marketing Attribution Software – Find Out What’s Working

It’s one thing to know how people find you, but what actually drives conversions? Attribution tools dig deeper, helping you identify which campaigns or channels (Facebook Ads, email marketing, Google Search) are generating the most revenue. 

📈 Business Intelligence (BI) Software – Make High-Level, Data-Driven Decisions

For managers and executives handling large amounts of marketing data, Business intelligence tools provide a big-picture view. They collect, store, and analyze vast data sets, helping businesses identify trends, performance gaps, and strategic opportunities.

📡 Data Visualization Software – Turn Data Into Clear, Actionable Insights

Data is useless if it’s too complex to interpret. Visualization tools transform raw numbers into easy-to-read charts, graphs, and tables, making your insights clear and engaging. 

What to look for in a reporting tool?

It depends on your needs and how you plan to use the tool, but some key features are essential for everyone.

Here are my tips:

1. Data sources: Ensure the tool integrates with all your platforms, such as Google Analytics, Social media platforms, Mailchimp, and more. The more data sources, the better.
2. Customizability: Look for tools to customize your reports to show the key metrics that matter most to you.
3. Automation: The whole point is to save time, right? Choose tools that offer automated reporting and data refreshes.
4. User-friendly: Even the most powerful tool is useless if it’s too complicated. Pick something intuitive and easy to navigate.
5. Scalability: Whether you’re a small business or a large agency, make sure the tool can grow with you.

Which reporting tool is the best for you?

This list of 11 marketing reporting tools is a good base to try the ones that interest you the most.

Focus on what you report most frequently and what is most time-consuming. Then, compare your problems with the solutions listed above.

I’m sure you’ll find some interesting reporting tools to help you automate your marketing reports and save you valuable time. Good luck! 🍀

How to Create a High-Quality Social Media Report?

Conclusion

When creating, evaluating, and implementing marketing strategies, you deal with large amounts of data.

You need a solution that can manage all the data you require. 

That’s exactly what marketing reporting tools do. Keep this list in your mind:

Key takeaways:

1. Try it! – Most of the tools mentioned offer free trials, so you can test them before committing to a paid plan. Then you will know if you like it or don’t. 😉
2. Automate Data Collection & Save Time – these tools save hours you would spend manually compiling reports.
3. Leverage AI solutions for a smarter reporting process –  Speed up data analysis, identify trends automatically, and deliver deeper insights that enhance your marketing effort.
4. Customizable Reporting for Better Insights – Platforms like Brand24, Swydo, and AgencyAnalytics allow you to fully customize reports, ensuring that your team or clients only see the most relevant marketing metrics—without clutter or unnecessary data.

A Marketing Report? You can do it like pro; use marketing analysis tools. 👉 Start with the Brand24 trial now! 👈