CMO Insights with Karolina Kurcwald – Everything You Need to Know about Email Marketing

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Email marketing requires individual approach for distinct businesses and industries. There are a few common rules, though, that you should follow if you do not want to increase the number of unsubscribers, or quite the opposite, you want to expand your subscribers list. You must be relevant and send your audience personalized messages, and on the top of that analyze all metrics.

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5 Steps to Personalize Your Marketing Communication for Better Conversions

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75% of U.S. customers are satisfied when they get personalized gifts and offers. They are more loyal to companies that adjust their offer to individual preferences, even if it is related to less privacy. There is no doubt that personalization brings many benefits to your business and 94% of companies believe that it is critical to current and future success. However, only 6% admits to have a fixed personalization strategy. The Internet is full of data that you can leverage, don’t miss the opportunity.

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10 Outstanding Examples Of Going An Extra Mile In Customer Service

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Nowadays excellent customer service is considered as the biggest merit that a company can earn. It is the attribute that people value more than good price of a product or even more than its quality. This is why entrepreneurs who focus on their clients’ needs and seek for opportunities that take their customer service to the next level are gaining competitive advantage on the market.

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