7 Proven Ways to Improve Mobile Web Design

Natalia Chrzanowska

Consumers pay more attention to the appearance, utility and satisfaction that derive from using a branded product or service. In response to that companies put more resources into departments that study people’s behaviors, attitudes, and emotions toward a particular brand and then adjust it to a user. UX has become a crucial element of a brand. However, marketers and web developers still keep forgetting about few details that make difference. It especially concerns mobile devices.

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CMO Insights with Karolina Kurcwald – Everything You Need to Know about Email Marketing

Natalia Chrzanowska

Email marketing requires individual approach for distinct businesses and industries. There are a few common rules, though, that you should follow if you do not want to increase the number of unsubscribers, or quite the opposite, you want to expand your subscribers list. You must be relevant and send your audience personalized messages, and on the top of that analyze all metrics.

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5 Steps to Personalize Your Marketing Communication for Better Conversions

Natalia Chrzanowska

75% of U.S. customers are satisfied when they get personalized gifts and offers. They are more loyal to companies that adjust their offer to individual preferences, even if it is related to less privacy. There is no doubt that personalization brings many benefits to your business and 94% of companies believe that it is critical to current and future success. However, only 6% admits to have a fixed personalization strategy. The Internet is full of data that you can leverage, don’t miss the opportunity.

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