How to Promote Your YouTube Channel

How to Promote Your YouTube Channel


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This post was updated on December 19th, 2018.

Youtube is getting more and more attention. And nothing indicates that it is going to change. It’s becoming much easier to prepare high-quality video content with just your smartphone. 

There aren’t almost any obstacles when it comes to technology, but there are many when it comes to finding and engaging new audiences. Especially now, when Instagram, Facebook, and Twitter incorporated video format into their existing ecosystems. 

How to Promote Your YouTube Channel

YouTube still stands on the top. Everybody knows it, everybody uses it, and everybody loves it. But that also means that it becomes harder and harder to promote your YouTube channel.

Just posting content is no longer enough. You have to put your mind, heart and time into it and simply reach out.

You can have the best quality videos on the whole Internet, but if nobody sees it, it’s all for nothing. Don’t worry, promoting your Youtube channel is not quantum physics. 

Hopefully, with a little help from this post, it’ll be a piece of cake!

Ready? Here we go.  

How to Promote Your YouTube Channel in 10 Easy Steps

The good news is promoting your YouTube channel doesn’t have to be difficult. Well, at least not much more difficult than promoting your other social media channels. 

a man holding a tablet with YouTube on it

With a robust content strategy promotion and some time (unfortunately, almost all social media activities need time) you’ll see the effects of your actions. 

Without further ado, let’s become to next YouTube superstar. 

Have a clear vision for your channel

People use YouTube to:

  • listen to the music
  • follow lives of their favourite vloggers
  • seek inspiration
  • learn DIY
  • discover new places

It is a land of plenty.

But with that in mind, you have to put more attention into promoting your video content. You have to have a clear vision for your channel and emphasize the main areas you cover.  

It doesn’t mean you should focus solely on one specific niche. The key is to vlog about topics you care for and have something of value to say. And that’s how we arrive at my second point:

Content is king 

Remember that content is the king.

Your videos should check two main criteria – be educational and entertaining.

What does that mean?

In each and single one of your videos, you should share some knowledge and do it in a way that makes people want to watch more. Promotion can do magic but when playing the long game, nothing works better than amazing and shareable content.

Write engaging titles for your content

Name of your content should be catchy but also show what people can expect when they decide to watch it. Nothing too long or too short.

According to a research performed by Tubular Insights, the shorter YouTube title the better. If you want other to watch your videos, make your titles short and to the point. 

Use just enough words to present your content in the best light. Click baits may work for a while but in the long run, what counts is the quality of your work. 

Use keywords in your video description

YouTube is the second biggest search engine in the world. That’s why is crucial to do the SEO research let other people find your videos. 

Don’t write an essay but use description box to share more details and position your video better. Some people also think that using keywords in the video itself can help. 

image containing excerpt from YT description of #ChiaExplains Facebook Retargeting Ads

Keeping in mind that every minute there is 400 minutes of new content uploaded to Youtube, you have to find your way to stand out. Don’t try to be the next Casey Neistat. There is already one and that’s just enough. 

Include your target keywords in your video description and title, use it in your film, tags, and categories. YouTube will know what your video is all about which will make it easier and faster to rank it well in the search engine. 

Remember about the visuals

The best way to start is to create eye-catching thumbnails. So when people search for what you’re talking about, your video stands out in a sea of Youtube content.

There are many free online programs that can help you with that e.g. Canva. So all you have to do is to search for an inspiration and put a bit of time and effort into it.

an example of promoting your YouTube channel by using consistent graphics across your profile, in this case green text on a white background

Just as a rule of thumb – people tend to click on thumbnails with clearly visibile face and logo. Like here:

Secondly, take a look at your profile as a whole. Is your profile picture up to date? Does the thumbnails of your videos align? 

We buy with our eyes, and it’s important to present your profile in an aesthetic way. 

Be consistent

Like every social platform, and make no mistake Youtube is definitely one, it loves consistency.

First of all, the platform is more eager to promote Youtubers that are reliable. They want to keep viewers on their site, so they will show them videos that can lead people to next videos and encourage to linger a bit.

Secondly, viewers as well, prefer accounts that post consistently. If they find a Youtuber that they like, there is a chance that they would like to see more. When you have more to offer, they may even subscribe to your channel and that’s the main goal.

Build a community around your channelT

That’s a great lifehack when it comes to promoting not only your YouTube channel, but any other social media profile. 

Building a community is very time consuming, but, in the long-run, it will repay. 

an example of promoting your YouTube channel by answering to the comments underneath a video

There is no better promotion than the word of mouth. So listen to the feedback people are giving you. Ask them questions. And engage with them.

Creating a YouTube community doesn’t confine to replying to comments left under your videos. 

The key here is to find niche communities – people interested in the same topics as you are – and engage with them. Starting a conversation can promote your channel more than paid advertising. 

Use different social media platforms to promote your YouTube channel

Promoting your Youtube channel starts on Youtube itself. But often that’s not enough. You should reach farther.

Use different social media platforms to create a buzz around your videos. You don’t have to be everywhere but find a place where you feel most comfortable and where your audience is.

If your content is more professional, maybe the best place to be is Twitter or Linkedin. If you are more about a lifestyle, fashion, travel or food, Instagram or Facebook maybe better suited for you.

There are many options and many ways to draw the crowd to your Youtube channel. But don’t look for anyone. Search for those who are interested in what you’re creating. Focus on people that will stay with you for longer.

How to find them?

For example, using web monitoring tools like Brand24.

By using social media monitoring tool you can:

  • search for people interested in the topics of your videos;
  • engage with your audience;
  • measure the social media reach of your YouTube campaigns;
  • look for inspiration and topics for a new film
  • find YouTube influencers and try to cooperate with them to reach new audiences and spread your content. 

Give it a spin for free – Brand24 offers a 14-day trial and you don’t have to get your credit card out of your pocket. 

Create playlists

Playlists will make your content play without viewers having to manually choose the next video. 

It will make your viewers binge watch your videos and maybe get hook up on your channel. 

an example of a playlist on YouTube a way to promote your YouTube channel

Don’t worry if you don’t have enough films yet – you can always add films from other creators which topics go in line with your content. 

Prepare Q&A videos

YouTube is a social network, and social networks are all about being social – human interactions, getting to know each other, and talking. 

That’s why Q&A videos are so popular across YouTube community.

Ask your followers to ask you questions on different social media channels and then answer them on a video. It makes your followers feel appreciated and cultivate the sense of a community. 

Promote the Social Side of Your Channel

The most important thing is to remember that, like every other social media, Youtube is all about people. So no matter what, the best promotion tactic you can use is being social. Ask questions, connect, engage and give all you have. And believe me, it will be worth it.