Building a strong social media presence in 2023 requires staying on top of emerging trends and adapting to them.
Here’s a list of 36 doable tips that will grow your social media channels:
01 Track Presence Score
Before taking marketing actions to strengthen your social media presence, you need to know what you start with.
So what’s the social media presence score of your brand? You can easily check it using the Brand24 tool.
Here you can see the score for Nike:
Tracing your social media presence score can help you:
- Benchmark your performance against your competitors,
- Set specific goals for improving your social media performance
- Track your progress over time.
Check your Presence Score!
What are some common mistakes businesses make when managing their online presence?
“Brands often assume they own their image. But people’s opinion is not something you can own. You can still measure, analyze, and work on it, so why not do that?”
Justyna Dzikowska, Head of Marketing at Brand24
02 Develop a social media calendar
A content calendar helps you plan and schedule your social media content. Consistency is key. It enables you to stay top-of-mind with your audience and can increase engagement.
With a content calendar, you can plan your content around important dates, events, and promotions relevant to your brand. By planning your content, you streamline your workflow and make the most of your time.
03 Invest in video content
Video content tends to have higher engagement rates than other types of content, such as text or images. Social media platforms are increasingly prioritizing video content in their algorithms.
By investing in video, you can diversify your content mix and appeal to different audience segments. You can create different types of videos, such as product demos, how-to videos, and brand stories.
04 Use hashtags
Hashtags make your content more discoverable to a broader audience. By creating your branded hashtag, you can increase brand recognition and encourage your followers to share your content with their networks. This can help you increase your reach and build a strong social media presence.
Research popular and trending hashtags in your industry and use them strategically in your posts.
- How to Find Trending Hashtags on Twitter
- How to Find Trending Hashtags on Facebook
- How to Find Trending Hashtags on Instagram
05 Leverage social listening
Social listening allows you to monitor conversations and trends in real-time. It gives you valuable insights into what your customers say about your brand, industry, or competitors.
Using social listening tools will help you manage your brand’s reputation, track competitors’ social media activity, analyze social media data, and identify trending hashtags, topics, or conversations.
Use a social listening tool to measure the Presence Score!
06 Experiment with new features
Social media platforms are constantly releasing new features and tools. Feel free to experiment with these features to see what works for your brand and audience.
Some features may flop, but others could be a game-changer for your social media presence. For example, Reels completely changed the way people consume content on Instagram.
07 Experiment with different formats
By experimenting with different post formats, such as images, videos, carousels, or interactive content, you can find out what types of posts resonate best with your audience.
While images and text-based posts are still popular on social media, other formats like live video, Stories, Reels, and TikTok-style videos are growing in popularity.
08 Track key social media metrics
Tracking key social media metrics is crucial to understanding the effectiveness of your social media strategy. It will help you make data-driven decisions to optimize your presence on social media.
You can gain many valuable insights by monitoring key metrics like reach, engagement, follower growth, click-through rate, conversion rate, sentiment analysis, and presence score.
09 Use social media analytics
Each social media platform has its analytics dashboard. It’s a source of many valuable insights. It will show you the performance of your social media accounts.
By analyzing data on who is engaging with your content and what types of content are most popular, you can adapt your social media strategy better to meet the needs and interests of your audience. There are many social media analytics tools that can support you.
Try a social media analytics tool!
10 Collaborate with influencers
Influencer marketing is one of the most powerful marketing channels for building a killer social media presence. Influencers can help you get your message in front of people who may not have heard of your brand otherwise.
However, choosing the right influencers who align with your brand values and reach the relevant audience is important. Fortunately, tools can help you find influencers that match your business:
11 Collaborate with other brands
Collaborating with other brands on social media can help you tap into your target market and increase your reach. It will help you build credibility and establish your brand as a trusted authority in your industry.
Brand collaborations will help you attract new customers and retain existing ones. Look for brands that share your values and goals, and find creative ways to collaborate on social media campaigns.
12 Try paid ads
Paid ads allow you to reach a larger audience than organic posts alone. By targeting your ads to specific demographics, interests, or behaviors, you can ensure that your content reaches people most likely to be interested in your brand.
With paid ads, you have greater control over the reach and frequency of your content. You can set a budget and choose the specific platforms, ad formats, and targeting options that best align with your goals.
13 Use social media management tools
These tools help you manage your social media accounts in one place, schedule posts in advance, and monitor analytics. Some popular social media management tools include Hootsuite, Buffer, and Sprout Social.
14 Create educational content
Educational content can establish your brand as a thought leader in your industry and provide value to your audience.
Consider creating educational content such as how-to guides, tutorials, webinars, or informative articles that provide insights into your industry or offer solutions to common problems.
Track your social media presence!
15 Use storytelling
Storytelling can be a powerful way to connect with your audience. Use stories in your content strategy. It will help you showcase your brand’s personality, share your values and mission, and create an emotional connection with your followers.
16 Use content creation tools
These tools help you create high-quality social media content, such as graphics, videos, and animations. Some popular content creation tools include Canva, Adobe Creative Cloud, and Animoto.
17 Create a brand voice
Your brand voice is the personality and tone of your brand’s communication. A strong brand voice can help you stand out on social media and differentiate yourself from competitors.
Use a consistent tone across all of your social media channels. It will help to reinforce your brand’s identity and build trust with your audience. Create a style guide that outlines your brand voice, including things like language, tone, and vocabulary.
18 Share your brand story
Your brand story is more than just a description of your products or services. It’s a way to communicate your values, vision, and mission to your audience. It will help you build a brand identity.
Use your social channels to share your brand’s story and values to showcase your products or services’ impact on real people. Share behind-the-scenes content that gives your audience a glimpse into the inner workings of your brand.
19 Track social media sentiment
Tracking social media sentiment is another important aspect of growing a social media presence.
Sentiment analysis involves using software tools to analyze social media posts and identify whether they are positive, negative, or neutral. By tracking sentiment, you can gain insights into what your audience likes and dislikes about your brand, products, and services.
Track your social media presence and sentiment!
20 Optimize your profiles
Your social media profiles are often the first impression potential customers will have of your brand.
Ensure your profiles are fully optimized with high-quality images, a compelling bio, and clear calls to action. This can help you attract new followers and make a great first impression.
21 Choose the right platforms
Numerous social media platforms are available, but not all of them may be relevant to your business or personal brand.
For example, Nike generates the biggest online buzz on Instagram and Twitter:
Research each platform’s demographics and user behavior before choosing the ones that align with your goals. Stats by NapoleonCat will also help you do that.
22 Be authentic
Authenticity is crucial on social media. Nowadays, people are more skeptical of brands and influencers who seem fake or insincere. Be yourself, be transparent, and show your audience the real face of your brand.
23 Track brand reputation
Your brand reputation on social media can impact your credibility, customer loyalty, and overall success.
By monitoring and managing your brand reputation on social media, you can build trust and establish a positive image with your target audience. Here you can see the online Reputation Score for the Nike brand:
24 Monitor your competitors
It’s important to keep an eye on your competitors and see what they’re doing on social media. Analyze their strategies, identify their strengths and weaknesses, and use this information to improve your own social media presence.
Here you can see a comparison of Nike and Adidas:
There are several tools available to help you conduct a competitive analysis. Check: Competitor Analysis Tools
25 Prioritize community building
Social media marketing is about more than just promoting your brand. It’s also about building a community. Foster a sense of community among your followers by creating a space where they can connect and engage with each other.
Read more about social community building.
26 Use social proof
Social proof, such as customer reviews and testimonials, can help build trust and credibility on social media. Incorporate social proof into your social media strategy by sharing customer reviews and showcasing user-generated content.
27 Invest in employee advocacy
Employee advocacy can help you leverage your employees’ social media networks to promote your brand and reach new audiences. Develop an employee advocacy program encouraging employees to share content, engage with followers, and promote your brand on their social accounts.
28 Incorporate user-generated content
User-generated content can help you build trust with your audience, showcase your products in real-world scenarios, and provide social proof. Incorporate user-generated content into your social media strategy by encouraging customers to share photos and reviews of your products.
Track your social media presence!
29 Gain customer feedback
Social media can be a valuable source of customer feedback, allowing you to gather insights, identify pain points, and improve your products and services.
Leverage social media to ask for feedback, respond to customer complaints, and show your audience that you care about their experience.
30 Develop a social media crisis management plan
Social media crises can occur quickly and spread rapidly. Develop a social media crisis management plan that outlines how you will respond to negative comments, handle customer complaints, and address any potential issues before they escalate.
31 Monitor social media conversations
Social media conversations can provide valuable insights into your brand’s reputation, customer sentiment, and industry trends. Monitor social media feeds relevant to your business and respond to comments and feedback promptly and professionally.
32 Monitor social media trends
Trends can boost your social presence. Social media is constantly evolving, and by monitoring trends, you can anticipate changes and adapt your strategy accordingly.
33 Create a social media campaign
You can use social media campaigns to promote products, raise brand awareness, and drive engagement on social media. Develop creative social media campaigns that incorporate user-generated content, hashtags, and interactive elements to maximize their impact.
34 Use chatbots for customer service
Chatbots can help you provide fast and efficient customer service on social media. Use chatbots to respond to common inquiries, provide personalized recommendations, and streamline the customer service process.
35 Use AI-powered tools
Artificial intelligence (AI) can help you optimize your social media strategy by analyzing data, identifying trends, and automating tasks. Consider using AI-powered tools to save time and improve your results.
36 Conduct social media audit
Finally, conducting a social media audit is essential in building a strong social media presence. It’s worth checking from time to time.
By conducting a social media audit, you can identify gaps and opportunities in your social media strategy.
For example, you might discover that you need to post more content or that you need to use the right hashtags. Identifying these gaps and opportunities can help you create a more effective social media strategy.
Track your social media presence!
In today’s fast-paced digital world, having a solid social media presence is crucial for brands.
By leveraging the power of social media, you can reach a wider audience, engage with your followers, and establish yourself as a credible authority in your field.
- It’s crucial to monitor your Presence Score to benchmark the progress.
- There are many social media tools that can support you while building a strong social media presence.
- Consider starting social media monitoring to build a competitive advantage.
- Track key social media metrics, and optimize your processes.
Why is social media presence important?
Having a social media presence is crucial because it allows businesses to reach out to their niche audiences directly and interactively. By being present on social media, businesses can actively engage with customers, receive feedback, answer queries, and build relationships. It also enhances brand visibility, improves brand loyalty, and provides opportunities for targeted marketing. Without a social media presence, a business risks being out of touch with a large segment of its potential customer base.
What is good social media presence?
Good social media presence is characterized by several factors. It means maintaining an active profile on most platforms relevant to your audience. It involves regularly posting engaging and relevant visual content to captivate your followers. Staying updated with breaking news in your industry and contributing meaningful insights is also key. Finally, good social media presence entails interacting with followers by responding to comments, participating in conversations, and providing excellent customer service.
Who has the biggest social media presence?
Some of the personalities and organizations with the largest social media presence include celebrities like Cristiano Ronaldo, Selena Gomez, and Ariana Grande, and companies like Instagram, YouTube, and Coca-Cola. However, the “biggest” presence doesn’t necessarily mean the “best” social media presence. The best presence is often characterized by high audience engagement, quality content, and optimal posting frequency, rather than just sheer follower count. It’s important to stay updated as the social media landscape can change rapidly.
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