Why some TikTok accounts blow up while others go unnoticed? I analyzed the top-performing profiles – from major brands like Ryanair, Duolingo, Formula 1, Gymshark, Netflix, and Glossier to individual creators who’ve mastered the art of grabbing attention. Based on this research, I’ve created 17 TikTok tips to help you grow your account and get noticed.
💡 Quick Summary:
– TikTok Tips are real, tested strategies used by top-performing accounts. They’re based on what works, not just theory.
– These tips cover different areas (profile optimization, posting strategy, etc.)
– Each tip is designed to support you throughout your TikTok journey and help you gain real success, not just for views, but for real growth.
17 TikTok Tips and Strategies for 2026
01 Start with a hook
The goal of a “hook” is to grab the viewer’s attention within the first 3 seconds.
A strong hook makes people stop scrolling, and the probability that they watch the entire video is much higher!
It can be an intriguing question, a surprising fact, or an unexpected statement.
Here are some hook examples you can use in your videos:
✔️ “How I did this in just [short time]?” ✔️ “What happens if you…?” ✔️ “Instead of doing/buying this, do/buy this!” ✔️ “Here are [number] tips to get rid of [specific problem]”
Example: Kristina (@kristinaquintana) – hook “5 things I did to make me hella a lot more happier and changed my life”
💡 Pro tip: Test a few different hooks for the same video. Record 2–3 versions, watch them, and choose the one that stops you. It won’t hook your target audience if it doesn’t hook you!
The TikTok trend can be described as something that is currently “cool” on this platform. It is NOT just about dancing or using a specific trending audio.
Nothing will boost your video’s discoverability like creating “trendy” content – why?
Because TikTok algorithm actively puts this kind of video on users’ For You Page (FYP).
Leveraging trends effectively can skyrocket your reach, bringing new people to your profile.
To successfully use TikTok trends, remember these three simple rules:
Timing matters 🕰️ –if you’re late to the trend, your content might already be outdated
Brand fit ✅ – choose trends that match your brand style and message
Audience resonance 🧲– not every trend will resonate with your target audience, so choose wisely
How to find TikTok trends?
If you’re already active on TikTok, you’ll likely spot trends just by scrolling through your For You Page.
However, everything is conveniently collected in the TikTok Creative Center, under the Trends tab. Here you can easily explore what’s trending in any country, divided into clear categories:
💡 Pro tip: Check TikTok trends weekly and keep a short list of the best ones. This way, you’ll quickly know what to post and won’t miss any opportunity.
Adding hashtags helps increase your TikTok visibility. To get the most out of it:
Always select TikTok hashtagsclosely related to your video’s content
Include approximately 2–3 trending hashtags in each video; they increase your video’s exposure
As I mentioned earlier, you can easily discover current trending hashtags by industry, such as Food & Beverages, Gaming, Health, Pets, Travel, and more, in the TikTok Creative Center.
Trending hashtags in the USA in the last 7 days (industry: Apparel & Accessories)
If you need deeper insights and niche-specific hashtag recommendations, external TikTok analytics tools like Brand24 provide them!
This way, you’ll find the best hashtags tailored to your content and audience.
Untagged Uber mention on TikTok detected by Brand24
Why is it so important to respond to them?
You can calm down a potential crisis before it spreads 🧯
You turn passive comments into real conversations 💬
You show that you are truly listening 👂
You build trust 🤝
Example: Djerf Avenue (@djerfavenue) comments back on a video that mentions them
💡 Pro tip: Social listening tools don’t just show you mentions, they turn them into insights. You’ll see what topics arise most often, what drives the most reach, and what emotions dominate.
When your audience is online and scrolling, then your TikTok video has the biggest chance to:
Be discovered on their For You Page 🔎
Get instant engagement 💥
Trigger the algorithm to push it even further 🚀
You can find the best times to post with Brand24’s feature, Hot Hours – it determines when your audience is the most active.
Brand24: TikTok Hot Hours for Labubu
So you need to test different recommended hours, analyze what’s best for you, and adjust.
💡 Pro tip: TikTok pops off between 5-9 PM (95% TikTok users scroll for entertainment). To get a more specific time, focus on your niche (different niches = different peak times).
There are two ways to find the perfect match for your brand:
TikTok Creator Marketplace – you can filter creators by niche, follower count, location, and more.
Brand24 – use the Influencers tab to discover users already talking about your brand or related topics. You can filter them by how often they mention you or a specific topic, their reach, number of followers, Share of Voice, and Influencer Score.
Brand24: List of influencers to collaborate with for Labubu
Thousands of TikTok accounts prove one thing: being consistent pays off!
Create videos… a lot of videos!
Just look at Victoria Paris (@victoriaparis) – she’s the perfect example:
She was posting 20–30 videos a day 📱
It helped her reach 1M followers in less than four months 🚀
And honestly, I wouldn’t be afraid to call it “smart spam” – when you consistently share valuable, on-topic content, TikTok notices and rewards you with more reach and visibility.
💡 Pro tip: You don’t need to go viral every time. The key is repeatedly showing up with relevant videos that stick to your niche.
Jump into different conversations, especially the ones mentioning you 🤸
Show love by liking comments and user-generated content ❤️
That’s how you build a loyal, engaged audience!
An active, involved audience matters way more than your follower count.
Even if someone doesn’t follow you, but likes or comments on your videos, TikTok will keep showing them your content on their For You Page.
Example: Duolingo (@duolingo) is probably the best brand when it comes to engaging with its community on TikTok
💡 Pro tip: Got a thoughtful comment or good question in the comment section? Reply with a video. It’s an easy way to engage your community and create more content.
People need to stay curious and excited about what you post.
Yes, building a TikTok strategy around one type of video can work. But it is usually only for particular cases.
For example, you’re a corporate worker posting daily “Spend a day with me as a corporate worker in London” videos. This strategy works because it builds a clear and consistent narrative.
For most brands, variety is key to staying fresh, engaging, and visible on this platform.
So, create different types of content:
Vlog-style 🎥 – Get ready with me, A day in the life, [Activity] with me
Educational videos 🎓 – How to…, tips, and step-by-step guides
Storytime 🗣️ – real-life stories, customer experiences, or behind-the-scenes moments
Product-centered content 🛍️ – unboxings, hauls, DIYs featuring your product
💡 Pro tip:Out of content ideas? Get inspired by what others post and give it your spin. Review your top-performing videos – you can update, remix, or expand on the original video. Ask your audience in a video or comment (people love to share what they want to see next).
Try Brand24 and get inspired by your brand mentions!
There’s no need to guess what will work on your TikTok, guess why?
Because AI already knows it!
Tools like Brand24, ChatGPT, or Gemini will make your life much easier!
Especially, Brand24’sAI Insights and its recommendations – based on real-time data about your brand and online activity, you get clear suggestions on what to do to grow.
For example, how to:
Protects your brand’s reputation and builds trust with consumers 🛡️
Launch your products and expand into niche markets 🌍
Leverage your brand potential 📈
Increases relevance and resonance in local markets 📣
Drives viral growth and deepens engagement with different audiences 💬
Brand24: Recommendations for Labubu
💡 Pro tip: Most AI tools like ChatGPT give generic tips. Brand24 actually monitors what’s happening around your brand and, based on that, tells you what to do!
For example, with Brand24, you can easily see how people talk about your brand on TikTok, what content resonates the best, and where your reach is growing.
Brand24: The most important topics for Uber on TikTok (Topic Analysis)
Smart TikTokers don’t just post – they test, track, and tweak.
Track your TikTok performance with real-time insights!
I know – you probably want to see big results right away. But if your videos aren’t blowing up just yet, it’s easy to feel like it’s not working.
Don’t stress and don’t stop! Every creator starts somewhere.
Growth takes time. The algorithm rewards effort, not perfection.
💡 Pro tip: To help you stay motivated, imagine you’re posting just for yourself. Don’t obsess over likes or comments – focus on the joy of creating. That way, you won’t get discouraged quickly.
Let Brand24 guide your growth on TikTok and other social media platforms!
