Twitch, the popular video live streaming service, relies on Brand24 to track social chatter and gain customer insights. They analyze mentions to refine their products and understand customer sentiment.
By examining the social media reach, sentiment scores, and popular posts, Twitch gains valuable insights into the conversations surrounding their brand.
The detailed mentions feature is particularly valuable as it provides a deeper understanding of the ongoing conversations.
Overall, Brand24 helps Twitch stay connected with their audience and make data-driven decisions.