Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

For over 3 years, she’s been participating in developing an AI-powered media monitoring tool.

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

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How to Measure Brand Health & 8 Key Metrics to Track

A brand health check will help you measure how your brand can help you achieve your business goals. Here's how to conduct a brand health check!

Business Strategy

Top 11 Social Media Audit Tools to Detect Valuable Insights [2025]

Check 11 top social media audit tools! They will help you streamline your social media strategy by monitoring and analyzing the performance of your accounts.

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11 Steps to Effective Social Media Crisis Management

Don't let a crisis damage your brand. Learn the 11 steps to manage a social media crisis effectively. Read the guide right now! Protect your reputation!

Business Strategy

4 Quick & Easy Steps to Start Competitor Monitoring

Competitor monitoring is the process of gathering and analyzing information about competitors. You will find many valuable insights! Read our guide!

Business Strategy

11 Epic Brand Collaborations [And How to Find Partner to Collab]

Brand collaborations are increasingly commonplace. We see lots of big names teaming up to create new products. But how can you find a partner for successful brand collaboration?

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