100% human-generated content

Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For overyears, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

10 Key X (Twitter) Metrics to Track in 2025

What are the key Twitter metrics you need to track in 2025? Discover 10 of them! Start to monitor them right away!

11 Epic Brand Collaborations [And How to Find Partner to Collab]

Brand collaborations are increasingly commonplace. We see lots of big names teaming up to create new products. But how can you find a partner for successful brand collaboration?

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What is the Online Reputation Score of Your Brand?

Do you know what numerical score reflects your brand’s online reputation? Check your Reputation Score! It's easy!

17 Smart Lead Generation Ideas to Boost Your Sales

Discover 11 effective lead generation ideas to boost your B2B sales. Learn how to attract and convert more leads. Read now to drive your business growth!

What is Crisis Communication? 10-Step Plan With Examples [2025]

Crisis communication will help your brand survive an unfortunate event. See the steps and examples on how to develop an effective crisis communication plan.

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Get the Brand24 trial and start social listening like a PRO.