Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool.

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Business Strategy

How to Spy on Competitor? Keywords, Ads & More [16 Proven Techniques]

How to spy on a competitor? It's easier than you think. Find out how to spy on keywords, backlinks, ads, mentions, traffic, and more!

Digital Marketing

Unlock the Power of X (Twitter) Hashtag Analytics [2025]

How to track hashtags performance on Twitter? You will need the right hashtag tracking tool and knowledge of which hashtags’ metrics to analyze.

Digital Marketing

The 11 Best AI Social Media Monitoring Tools to Try in 2025

Whether you like it or not, your business is most likely talked about somewhere online. Have a look at the 11 best social media monitoring tools that will help you keep track of those conversations.