Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Digital Marketing
Mar 19, 2025

How to Track Social Mentions? [2026 Guide]

How to track social mentions? Why you should do it? We answer these and other questions to help you boost the social media presence of your business.

Katarzyna Dereń
Digital Marketing
Mar 10, 2025

Nike Social Media Strategy: How Effective is it? Report [2025]

Did you know that Nike runs over 300 social media profiles? You'll find them everywhere. What is the secret of this one of the most followed brands online?

Katarzyna Dereń

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Digital Marketing
Mar 7, 2025

What is the AI Best Social Media Tracker? 8 Excellent Tools

Choose the best social media tracker. Monitor Instagram, TikTok, Twitter, YouTube, and other important platforms. Boost your strategy!

Katarzyna Dereń
Business Strategy
Feb 21, 2025

How to Run a Startup? Here’s Our 10 Business Tips after 10 Years

Brand24 has 10 years. Can you believe it? In the beginning, the Brand24 app was a free beta version. In 2011, it turned into Brand24 S.A company.

Katarzyna Dereń
Digital Marketing
Feb 10, 2025

Unlock the Power of X (Twitter) Hashtag Analytics [2025]

How to track hashtags performance on Twitter? You will need the right hashtag tracking tool and knowledge of which hashtags’ metrics to analyze.

Katarzyna Dereń
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Popular articles by Katarzyna

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Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

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A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.