Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

PR & Crisis Management
Mar 31, 2025

The 15 Best Online Reputation Management Software to Try in 2026

Reputation is absolutely crucial for your brand's success. Discover the 17 best reputation management tools and choose wisely to upgrade your online presence!

Katarzyna Dereń
Social Listening
Mar 10, 2025

Nike Social Media Strategy: How Effective is it? Report [2025]

Did you know that Nike runs over 300 social media profiles? You'll find them everywhere. What is the secret of this one of the most followed brands online?

Katarzyna Dereń

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Social Listening
Mar 7, 2025

What is the AI Best Social Media Tracker? 8 Excellent Tools

Choose the best social media tracker. Monitor Instagram, TikTok, Twitter, YouTube, and other important platforms. Boost your strategy!

Katarzyna Dereń
Competitor Intelligence
Feb 5, 2025

4 Quick & Easy Steps to Start Competitor Monitoring

Competitor monitoring is the process of gathering and analyzing information about competitors. You will find many valuable insights! Read our guide!

Katarzyna Dereń
Platform Guides
Jan 20, 2025

10 Key X (Twitter) Metrics to Track in 2025

What are the key Twitter metrics you need to track in 2025? Discover 10 of them! Start to monitor them right away!

Katarzyna Dereń
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Popular articles by Katarzyna

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Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.