100% human-generated content

Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For overyears, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

The Best Digital Marketing Tools to Use in 2026 [22 Tools + Reviews]

Can you imagine working as a Marketer without digital marketing tools? I'm sure you can't. In this article, I will show you the best digital marketing tools from the most important categories.

Top 11 Social Media Audit Tools to Detect Valuable Insights [2025]

Check 11 top social media audit tools! They will help you streamline your social media strategy by monitoring and analyzing the performance of your accounts.

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

Social Media Sentiment Analysis: Guide for 2025

Social media sentiment analysis is crucial for understanding your brand performance and driving improvement. Take care of how your target audience sees you!

How to Spy on Competitor? Keywords, Ads & More [16 Proven Techniques]

How to spy on a competitor? It's easier than you think. Find out how to spy on keywords, backlinks, ads, mentions, traffic, and more!

Sentiment Analysis: What is it & Why do You Need it in 2026?

How do customers feel about your products or services? That's important question business owners shouldn't neglect. Positive and negative words matter. The good news is that you can measure customer satisfaction through sentiment analysis.

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.