Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Competitor Intelligence
Nov 4, 2025

How to Spy on Competitor? Keywords, Ads & More [16 Proven Techniques]

How to spy on a competitor? It's easier than you think. Find out how to spy on keywords, backlinks, ads, mentions, traffic, and more!

Katarzyna Dereń
Sentiment Analysis
Sep 17, 2025

Sentiment Analysis: What is it & Why do You Need it in 2026?

How do customers feel about your products or services? That's important question business owners shouldn't neglect. Positive and negative words matter. The good news is that you can measure customer satisfaction through sentiment analysis.

Katarzyna Dereń

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Media Monitoring
Jul 3, 2025

10 Keyword Monitoring Tools to Boost Your Search Engine Presence

At Brand24, we are obsessed with keywords. I can reveal that our SEO & Content Team had a meeting about strategic keywords just a few days ago.

Katarzyna Dereń
PR & Crisis Management
Jun 10, 2025

11 Steps to Effective Social Media Crisis Management

Don't let a crisis damage your brand. Learn the 11 steps to manage a social media crisis effectively. Read the guide right now! Protect your reputation!

Katarzyna Dereń
Brand Management
Jun 6, 2025

How to Measure Brand Performance? [2026]

How well is your brand doing? You can easily check it by measuring your brand performance. Check the 12 key metrics of your brand!

Katarzyna Dereń
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Popular articles by Katarzyna

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Sentiment Analysis: What is it & Why do You Need it in 2026?

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Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.