100% human-generated content

Marcelina Lasota

Content Specialist and Social Listening Expert at Brand24

Marcelina is a Content Specialist at Brand24, specializing in brand monitoring and AI. She combines her passion for innovative AI solutions like AI media monitoring and marketing.

She is an engineer by education but has always been interested in marketing. At Brand24, she began her fully professional marketing career. She has a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Engineering Management (Entrepreneurship and Innovation). Isn’t it surprising?

She loves learning new things, and nothing is impossible for her. She lived in Montenegro, Greece, Spain, and Portugal for a while, and now she is based in the mountains in Poland. That’s why you can easily find her on mountain trails.

All articles by Marcelina

TikTok Sentiment Analysis: How to Do It (+ Real Example for 2026)

TikTok sentiment analysis says whether TikTok videos mentioning your brand, products, competitors or any other keyword are positive, negative, or neutral. Learn more about it!

LinkedIn Mentions: The Ultimate Guide [2026]

How to track LinkedIn mentions in 2026? Turn brand conversations into growth opportunities and boost your LinkedIn performance!

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Top 9 Business Intelligence Tools to Use in 2026

Business intelligence (BI) tools help to make better data-driven decisions. Which tool should you choose? Check the top 9!

11 Key Influencer Marketing Metrics You Should Track in 2026

Discover 10 key metrics and level up your influencer marketing! Learn about social media reach, share of voice, and much more!

Top 3 Emotion Detection Software to Try in 2026

Emotions are a great source of information. Start detecting people's emotions - check 3 top software on the market!

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