Top 3 Emotion Detection Software to Try in 2024

6 min read

According to Paul Ekman, there are 6 primary emotions (happiness, sadness, anger, fear, surprise, and disgust). Emotions are universal, which means they are the same in different cultures! They are a big source of information about people. That’s why the emotion detection and recognition market is predicted to grow to more than $103 billion by 2030! Sounds promising, doesn’t it?

Emotion recognition technology detects and comprehends human emotions by processing data from facial expressions, tone of voice, body language, and text. This technology is based on artificial intelligence (AI) using deep learning and machine learning algorithms. Emotion AI has many potential business applications, such as improving products and services to meet consumers’ needs better!

This should be the core component of every business in 2024!

There are many tools for detecting emotions. They differ in the sources from which emotions can be read. For example, facial emotion recognition software is based on facial expressions.

Let’s check the best of them!

Top Emotion Recognition Software:

  1. Brand24
  2. MorphCast for Zoom
  3. FaceReader

01 Brand24

Free 14-day trial.

Brand24 is one of the most advanced social listening tools. It tracks and analyzes mentions of various keywords, whatever you want – hashtags, brands, and product names.

It crawls the web and finds the mentions you want in real-time across:

  • The biggest social media platforms (Instagram, X (Twitter), Facebook, Reddit, LinkedIn, Quora, YouTube, TikTok, Telegram, Twitch)
  • News
  • Blogs and forums
  • Videos
  • Podcasts and newsletters
  • …and other media! 

There is no way Brand24 will miss a mention!

Try the best emotion detection software!

Brand24 provides sentiment analysis to determine the emotional tone of mentions.

You can quickly check what kind of sentiment mentions have. It can be positive, negative, or neutral.

Brand24 uses machine learning algorithms and natural language processing (NLP) to recognize types of emotions. Admiration and joy cause the sentiment to be positive. Meanwhile, sadness, anger, disgust, and fear are behind negative sentiments.

Let’s take a look at the sentiment analysis of Oysho (athleisure clothing brand) in Brand24!

Sentiment analysis of the brand (Oysho) in Brand24 presented as a chart
Sentiment analysis in Brand24 – chart view

A chart is a representation of sentiment score over time. The green and red lines accordingly correspond to positive and negative sentiments.

Sentiment analysis is also visible as a list.

Additionally, if you want, you can filter the results. For example, by data, source, or geolocation.

Sentiment analysis of the brand (Oysho) in Brand24 presented as a list
Sentiment analysis in Brand24 – list of mentions

In Brand24, you can compare the sentiment of your brand and its competitor or any other brand.

So, let’s compare Oysho with its competitor – Lululemon.

Comparison of the positive sentiment of Oysho and Lululemon in Brand24
Comparison of the positive sentiment of Oysho and Lululemon
Comparison of the negative sentiment of Oysho and Lululemon in Brand24
Comparison of the negative sentiment of Oysho and Lululemon
Overall comparison of sentiment analysis of Oysho and Lululemon - chart view
Overall sentiment comparison of Oysho and Lululemon

Brand24 also offers a detailed emotion analysis. It’s a very interesting feature!

You can see what exact emotions your brand ignites in the audience and how they change over time.

Emotion share of Oysho
Emotion share (Oysho)
Emotions change of Oysho over time
Emotions in time (Oysho)

Emojis also express different emotions, and people use them often in digital communication.

That’s why Brand24 analyzes emojis and gives you the emotional context of the discussion about your brand.

Emoji analysis in mentions about Oysho
Emoji analysis (Oysho)

The newest feature of this emotion detection software, which cannot be forgotten, is the AI-driven Anomaly Detector. Shortly speaking, it explains the buzz around the keyword you track in your project. It saves a lot of time!

Summing up, the automatic detection of emotions in textual data provided by Brand24 is very beneficial. Thanks to it, you can track your brand online, determine your brand sentiment, and gain insights to take proper actions in case of pr crisis.

Key features:

  • Sentiment analysis
  • Competitor analysis
  • Emotion and emoji analysis
  • Anomaly detector
  • Real-time alerts
  • AI-powered reports
Brand24 dashboard
Brand24 dashboard

Try the best tool to detect emotions!

02 MorphCast for Zoom

MorphCast for Zoom is a plug-in that enables facial expression analysis of video conference participants.

Webcam tracks people’s faces, and their facial expressions are under real time analysis. MorphCast provides data on participant engagement, attention level, and emotions during the video call.

In addition, collected data are available in the dashboard after the meeting, so you have access to them all the time.

This facial emotion recognition software makes creating unforgettable digital experiences possible. You gain valuable insights that improve communication and help you build better relationships with coworkers, customers, or other meeting participants.

Unfortunately, it’s designed specifically for Zoom users. So, if you use another video conferencing platform and want to start using MorphCast, you must transfer your calls to Zoom.

Moreover, MorphCast only works in the web browser version of Zoom. Using it in the desktop or mobile app is impossible at this point.

Key features:

  • Attention tracking analytics
  • Analysis of audience engagement level
  • Emotion analysis
  • Real-time and post-conference dashboard
  • Possibility to use on various devices, but only in a browser
MorphCast for Zoom
MorphCast for Zoom

03 FaceReader

FaceReader is a facial expressions analysis platform. It’s a browser-based solution.

The data collected by FaceReader are basic emotions, head orientation, gaze direction, Action Units, heart rate, and much more.

This software is specifically dedicated to conducting market research and other different studies. It is most commonly used to analyze audience reactions to videos (especially advertisements), images, goods, and web pages.

Before buying it, consider whether you really need FaceReader. It’s pricey! The cheapest plan costs over $2,400 and allows conducting up to 10 studies.

Key features:

  • Automated facial emotion recognition
  • Recordings of participants’ analysis
  • Custom expressions
  • Personalized dashboard
  • Grouping participants based on various variables
  • Comparison of results
FaceReader dashboard
FaceReader dashboard

Try the best software for emotion recognition!


Emotion recognition technology is used to understand how customers feel and react. Whether using facial emotions, voice, or text analysis, it is extremely helpful for companies across various industries!

Key takeaways:

  • People’s emotion detection and its insights can improve literally everything in every department of your business, especially in marketing!
  • Emotion AI enables brands to adjust not only their products but also the approach and tone of voice they use in communication.
  • Media monitoring tools can analyze mentions, their sentiment, and the emotions behind them.

Not using emotion recognition software yet? It’s never too late! Join the group of Brand24 users – start trial!

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